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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

Lamborghini Urus accidentally revealed in driving mode trailer

In the lead-up to the launch of the Lamborghini Urus, the company has been posting trailers demonstrating the SUV's various drive modes. The latest of them shows off the "Corsa" track mode, but it shows off even more than that. As previously reported by Road & Track and CarScoops, an early version of the trailer, a clip shows the various modes on screen next to a completely uncovered version of the production Urus. Lamborghini has since removed that version of the trailer, replacing it with a different video. The new one zooms in on the lower screen to avoid showing the actual SUV. But because this is the Internet, once the first version was out, there was no going back. Above, we have the old trailer posted by another YouTube channel, and the image of the Urus is visible at the 12-second mark. But we've also provided a screenshot in case you don't catch it. For fans of the Urus concept, the image is pretty much good news. It looks extremely similar to the concept, full of angles, a fastback roofline that drops quickly to the tail and a very angry-looking fascia. The headlights seem to have a bit less of a squinty scowl, and the grille now has some toothy additions at the bottom of the bumper. But overall, it's basically the Urus concept brought to production. We also get some decent looks at the interior. There are three screens in total: one for the instrument panel and two for infotainment. The bottom of those two appears to be used for climate control. The drive modes and shifter controls are in the center around the starter button. They all seem to use big levers that look like miniature throttle controls from a plane or boat. We'll learn more and see more when the Urus makes its debut on December 4. Related Video: Image Credit: YouTube / The Wheel Network, YouTube / Lamborghini Lamborghini Crossover SUV Luxury Performance Videos