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Egoista concept comes home to Lamborghini Museum

Unless you happen to live in one of the great supercar capitals of the world, seeing a Lamborghini up close is a rare treat. But even in such rarified company, some Lambos stand out more than others. We're talking here about elusive examples like the Reventón (of which only 20 were made), the $3.4-million Veneno (only four made) or this, the one-of-a-kind Egoista.
The Egoista concept was revealed a year and a week ago during Lamborghini's 50th anniversary celebrations. Unless you are a Lamborghini owner who traveled to Italy for the event, chances are you didn't get a chance to see it. But if you're heading to the Bologna region any time in the near future, you'll be able to check it out at the Lamborghini Museum in Sant'Agata.
There the one-of-a-kind single-seater concept with the aircraft-style canopy greenhouse will surely occupy a place of honor, alongside the many classic, racing and otherwise significant models - including the Sesto Elemento, Estoque and Miura concepts. Unfortunately, since Google's crew was there before the Egoista (or before us, for that matter), you won't be able to see it on Street View, so you're going to have to trek to northern Italy to see it for yourself.

Mansory tunes Lamborghini Huracan to 838 hp

The Lamborghini Huracan is a pretty potent package right out of the box, but the tuners at Mansory are showing that it's always possible to squeeze just a little bit extra out of a performance car for the willing buyer. The company's more aggressive interpretation of the coupe makes its public debut at the 2015 Geneva Motor Show. The Lambo's revised styling might be too brash for some people, but Mansory at least backs the looks up with a significant boost in power. The company keeps the 5.2-liter V10 in place but bolts on a single turbo, new exhaust and retunes the engine and transmission software to push output up to 838 horsepower and 575 pound-feet of torque. Thanks to the boost, the sprint to 62 miles per hour now takes a claimed 2.9 seconds, and the top speed reportedly grows to 205 mph. The stock Huracan is almost curvaceous by Lamborghini standards with a set of tightly focused flowing arcs making up its shape, but Mansory completely ditches subtlety for its carbon-fiber body kit. Up front, the the new lip spoiler adds tiny flying buttresses to each corner, and the wider fenders at the rear cover up the 12.5-inch-wide, 21-inch-diameter forged wheels. There's also a behemoth of a diffuser and massive wing at the back to suck the turbocharged Lambo to the road. If buyers want it, the tuning company offers a bespoke leather interior, as well. MANSORY refines the Lamborghini Huracan to the highest level Deeply rooted in the MANSORY philosophy is the motto to continually provide automotive masterpieces. Shortly before the Geneva Motor Show 2015, MANSORY, specialists for the refining and customisation of exclusive sports cars, granted a first glimpse of the refining program for the Lamborghini Huracan. A wide bodied development model is planned as a world premier at the Geneva Motor Show. The soon to be presented bodywork program makes it clear that MANSORY differs significantly from the standard series vehicle. In addition to design elements such as the specially designed daytime driving lights and the new carbon wing mirrors, targeted design interventions provide for an increase in aerodynamics. Whether front, rear bumper or side skirts - all body components are exclusively shaped and cured under high pressure and high temperatures in an autoclave using high-tech carbon materials. The advantages of this method are proven: Acceleration, stopping distances and fuel consumption are all improved due to the weight reduction of the car.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.