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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Would you pay Lamborghini Aventador money for a Countach?

This pair of Lamborghini Countaches going up for auction at Silverstone are both anticipated to sell for around GBP300,000, which is equivalent to over $400,000. For that kind of money, you could buy a new Aventador – which only goes to show that supercars like the ones we had posted on our childhood bedroom walls are coming of age, and that some members of that generation have evidently done better financially than others. The red example is a 25th Anniversary edition, arguably the ultimate version of the Countach with all its squared-off vents, slats, and miscellaneous aerodynamic appendages. This particular example belonged to Cleo Roberts, wife of Carroll Shelby, and it's the first time it's going up for sale in 16 years. Joining it is an earlier Countach 5000 S in white that once belonged to a Saudi Prince. This variant was even more rare than the 25th Anniversary edition (with 320 made versus 627), boasts royal pedigree, and recently underwent a thorough restoration. So even with more miles on the clock (30,000 versus 8,000), it's expected to bring in slightly more once the two cross the auction block at the famed British racing circuit later next month. Related Video: PAIR OF SPECIAL LAMBORGHINIS COULD BE YOURS Two very special Lamborghini Countachs have recently joined Silverstone Auctions' May Sale, taking place on Friday 20th May at Silverstone race circuit. The first of the two examples is a 1989 Lamborghini Countach 25th Anniversary edition, one of just 627 made to celebrate Lamborghini's 25th birthday, and the most refined and powerful version of the Countach produced before it was superseded by the Diablo. Designed by none other than Horacio Pagani, creator of the iconic Zonda, the 25th Anniversary edition features bespoke wheel arch extensions, extended air intake ducts and a new rear engine cover design, as well as increased torque and performance with a top speed of 185mph. Now offered for sale for the first time in 16 years, this particular right-hand drive example was previously owned by Cleo Roberts, who went on to become the wife of legendary automotive designer, racing driver, and entrepreneur Carroll Shelby. This highly collectible Lamborghini is expected to achieve GBP250,000 to GBP300,000 at auction having covered just 8,000 miles from new, and is presented today in excellent condition and finished in its original colour combination of Rosso with Bianco leather.

Lamborghini Asterion LPI 910-4 is silent but deadly [w/video]

The weirdest thing happened last night. During the annual Volkswagen Group Night festivities, everyone waited in anticipation for the Lamborghini section of the press conference. It's usually a treat for the senses - cool to look at, backed up by a ferocious sound that bellows throughout the venue. But not this time. There was no music, there were no laser lights, and most remarkably, there was no sound. The Lamborghini Asterion LPI 910-4 drove onto stage under fully silent electric power. Audibly, at least, it was perhaps the most anti-climactic Lambo introduction we've ever witnessed.
And that's the big story with this new Lamborghini concept: it's a plug-in hybrid. Of course, it's still a product of the storied Italian supercar maker, so that electric powertrain is mated to a 5.2-liter V10, and total system output is rated at a staggering 910 horsepower. It'll run up to 31 miles on pure electric power at speeds of up to 78 miles per hour, and its 0-62 time is estimated to be three seconds flat. Top speed? 199 mph. In other words, it may be capable of silence, but it still carries a stick, and it's still very much a Lambo.
So will the company actually build something like this? Right now, it doesn't look likely. Back in August at the Pebble Beach Concours d'Elegance, Autoblog spoke with Lamborghini boss Stephan Winkelmann about the then-off-the-record Asterion concept, who told us that if the automaker should choose to expand its model range, the bigger priority right now would be the Urus crossover. This is merely just a way to show how Lamborghini might present a gasoline-electric vehicle. And after scoping it out in person here at the Paris Motor Show, we have to say, it's cool. The styling is a bit softer and understated compared to the audacious Aventador or angular Huracán. But it still has quite a presence and it's still very much a Raging Bull.