2008 Lamborghini Gallardo Spyder. Black Over Black. E-gear. 10k Miles. Clean! on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Concept S up for auction in New York

Reach back a decade into your supercar memory banks and you may recall that in 2005, Lamborghini rolled in to the Geneva Motor Show with a dramatic Gallardo speedster concept. That was the Concept S, designed by Luc Donckerwolke long before he shifted over to (and subsequently left) the Bentley design department. It packed all the cutting-edge angular design of the Gallardo coupe that had just debuted the year before, but predated the emergence of the Gallardo Spyder that followed the next. The Concept S featured more radical bodywork that bisected the open cockpit, with a pair of low-profile wind deflectors instead of a single-frame windshield. Sort of like the Aventador J concept from a few years ago, but in a more compact (and relatively more stylistically restrained) form. The original show car wasn't a runner, but it proved such a hit that Lamborghini made a second one – this time fully functional with V10 power – and brought it to Pebble Beach that summer. The static model is still on display at the Lamborghini Museum in Sant'Agata, and we took our time ogling it while in town for the opening of the new Trigeneration plant last week, but the runner was sold to a private collector, and now it's set to cross the auction block as part of RM Sotheby's upcoming sale in Manhattan. The auction house expects that it'll fetch between $2.4 and 3 million, and given this particular model's rarity, we don't doubt it'll command every penny, if not more. After all, the Veneno went for more than that, and as scarce as that crazy hypercar was (and remains still), between the coupes and roadsters, Lambo made a baker's dozen of those. In fact, the Concept S stands to set a new record for the highest amount ever paid for a Lamborghini at auction, which according to Sports Car Market was set in 2009 when a Reventon sold online for $2.5 million. The Reventon was a more dramatically styled version of the Murcielago and precursor of the Aventador, of which 21 were made. So just imagine how much collectors might prove willing to spend on the one-of-a-kind Concept S.

Lamborghini Murcielago SV reverse-engineered by a team from Iran

Iranian engineers successfully made themselves a copycat Lamborghini Murcielago SV. In looks, if not in performance, that is. The most interesting aspect behind the project is that they say it was created using Lamborghini's original data. They took a serious left turn when it came to the powertrain though, because sitting behind the driver is a 3.8-liter Hyundai V6. Not quite the 6.5-liter V12 monster in the actual Murcielago SV. Massoud Moradi, the director of the project, thinks that nobody would be able to tell the difference between this car and Lamborghini's from an appearance standpoint. "All parts of the body, inside the car and precise mechanics of the car are manufactured and mounted based on the original ... Murcielago platform. Its chassis is also one and one with the original," Massoud says. One of the reasons Massoud and his team embarked on this project was to learn how Lamborghini made its supercars. They made their replica after taking apart a real Murcielago and designing new parts based on the original Lamborghini bits. The project to make this thing started four years ago, and the team didn't spend "any time planning or testing the car." Now that's a clear indication you probably don't want to drive this thing. Just because it's designed to be a copy of the Murcielago doesn't mean it's going to perform anything like it on the road. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We'll admit the exterior design is pretty spot-on compared to the actual Murcielago SV, as you can see in the video above (which comes from RT, a network funded by the Russian government). Everything apparently lines up to the original dimensionally, and it uses a bunch of carbon fiber and composite components throughout. Moradi claims a top speed of at least 174 miles per hour — there's no word on what, if any, modifications have been done to the Hyundai engine and transmission to achieve such a speed. So count us skeptical for the time being. The Iranian team wants to make more of them too. Moradi suggested that the small company could make 50-100 units per year if they were to go into production. He'd like future iterations of the car to have larger V8 and even V10 engines, too. Might we suggest some testing first? And what does Lamborghini think of this whole operation? These guys purposefully copied one of Lamborghini's designs with an intent to eventually make money off of it.