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Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

2018 Lamborghini Huracan Performante Second Drive | The Lambo of the moment

Down the front straight, past the pits, over the start/finish line, sixth gear at 140 mph. Suddenly, the shrieking wail of the 2018 Lamborghini Huracan Performante's mid-mounted V-10 and hits me right between the eyes. It's an easy shot, since I'm wearing an open-face helmet. Speed is not a problem for the Performante. This new lighter and more powerful version of the Huracan is the best-performing Lambo of all time. It just set the new production-car record around the Nurburgring Nordschleife of 6 minutes, 52.1 seconds. That's 35 seconds quicker than the standard Huracan. And Lambo says it can accelerate from 0 to 62 mph in 2.9 seconds, which is as quick as the Aventador S. Its 202-mph top speed still lags the top end of the V-12-powered Aventador by 15 mph, but does it really matter? Completely flat, smooth as glass and just 1.8 miles around, Thermal's South Palm Circuit isn't exactly the Nordschleife, but the bathrooms are much fancier. Built in 2014, the luxurious Thermal Motorsports Club outside of Palm Springs, Calif., is an ideal facility for us to taste the 2018 Huracan Performante. If owners of the $274,390 supercar want a safe and controlled environment to wring out their new toy, chances are it will be at private amusement parks such as this. In the age of twin-turbos, the Huracan's naturally aspirated V10 is a (glorious) anachronism. In the Performante, it has been cranked up to 640 hp at 8,000 rpm and 442 lb-ft of torque at 6,500 rpm, a 30-hp and 40-lb-ft increase over the standard all-wheel-drive model, and it's all above 6,000 rpm. Displacement remains 5.2 liters, but Lambo's engineers added lighter titanium intake valves, more aggressive camshafts, a less-restrictive air intake and a lighter freer-flowing exhaust system. The engine's compression ratio remains a stratospheric 12.7:1, and it runs into a very aggressive rev limiter at 8,500 rpm. The Performante is 88 pounds lighter than the standard Huracan Coupe thanks to liberal use of the company's patented Forged Composite, which it calls the lightest, strongest and most innovative material ever used by Lamborghini. Chopped fibers embedded in a matrix of resins, it's sort of like carbon fiber 2.0, although its finish looks like high-tech camo with golden flecks. It's all over the Performante, including its massive rear spoiler, rear bumper and diffuser, front spoiler and its engine cover, which weights 21 percent less than the piece it replaced.