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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lambo considering Huracan GT3 for United SportsCar Championship

With all the versions of the Gallardo that Lamborghini made over the course of that model's dozen year lifecycle, we knew the debut of the new Huracán would only be the start. And now we're getting an idea of what Sant'Agata has in store. Before too long, there'll be a new Spyder, and likely a rear-drive version as well. But racing teams are more eagerly anticipating the new competition versions. There's the new Super Trofeo spec racer that Lambo unveiled in Monterey a couple of weeks ago, but now we're receiving word of a new GT3 racer as well.
Based closely on the Super Trofeo, the Huracán GT3 is reportedly being designed to meet the regulations of numerous racing series - including, the latest reports will have us know, the United SportsCar Championship that competes in North America. This according to Sportscar365.com, which spoke to Lamborghini's chief test driver Giorgio Sanna at Virginia International Raceway recently.
Unlike some of its rivals, racing has not traditionally been a core value at Lamborghini, but it has competed here and there. It previously relied on Reiter Engineering to develop racing versions of the Murcielago and Gallardo, but is said to be doing the Huracán GT3 almost entirely in-house, with a modicum of input from Dallara, the racing chassis manufacturer founded by the man widely credited with developing the Miura and Espada in the 1960s.