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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Ken Okuyama's Kode 0 brings classic '70s design to the Quail

Ken Okuyama designed this, the Kode 0, to invoke memories of such classic '70s supercar designs as the Lancia Stratos Zero, Lamborghini Countach and Ferrari Moduro. But its retro-futuristic looks are only skin deep. The Kode 0 sits atop the guts of a current Lamborghini Aventador, including its naturally aspirated 6.5-liter V12 engine. Due to its full carbon fiber bodywork, the Kode 0 weighs just 3,417 pounds. That's more than 600 pounds lighter than the Aventador upon which it's based. With 690 horsepower and 507 pound-feet of torque, the Kode 0 can hit 60 miles per hour in just 2.9 seconds. The Kode 0's dramatic wedge-shaped design is inspired by the works of Marcello Gandini and flows seamlessly from front to rear. Its almost impossibly short rear overhang and slanted roofline draw the eye toward the acute crease that makes up the rear portion of the passenger compartment. It's certainly striking, especially when the doors open to reveal bright green highlights hiding behind the bodywork. The Kode 0 is radically different but equally as stunning as the Kode 57 that Okuyama unveiled at the Quail last year. See for yourself in our high-res image gallery above. Related Video: Featured Gallery Ken Okuyama Cars Kode 0 View 11 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com Design/Style Lamborghini Coupe Luxury Performance Supercars Pebble Beach

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video: