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2015 Lamborghini Hurac?n LP 610-4 greets the public

If you're into cars and are familiar with this little thing called the Internet, you've no doubt seen the new Lamborghini Huracán by now. And while it might seem redundant to talk about the hot new Lambo again, the stunning coupe finally, officially makes its public debut here at the Geneva Motor Show. In other words, it's an excuse for us to bring you yet another set of photos, ripe for the droolin'.
Senior Editor Seyth Miersma already divulged the important factoids in our recent Deep Dive, but let's quickly recap. The bull's beating heart is a new, naturally aspirated 5.2-liter V10, good for 610 horsepower and 413 pound-feet of torque. In other words, she'll be super quick, with Lamborghini estimating a 0-62 time of just 3.2 seconds, with a top speed of over 202 miles per hour. All that force gets sent to the ground via all-wheel drive, all packaged up in a coupe that is, well, freakin' gorgeous.
The Huracán goes on sale this summer, and Lamborghini expects it to easily eclipse the outgoing Gallardo in terms of sales. We can't wait to drive the thing, but until then, another batch of photos will have to do. Check 'em out in our gallery above.

Lamborghini Centenario will punch out 770 hp

Lamborghini briefly revealed the Centenario by releasing a YouTube video ahead of the official debut at the Geneva Motor Show. While it quickly set the clip as private, the screenshot above offers the best look yet at the new hypercar. The coupe celebrates founder Ferruccio Lamborghini's 100th birthday. The limited-edition hypercar uses a naturally aspirated V12 with 770 horsepower and can get to 62 miles per hour in 2.8 seconds. The top speed is an impressive 218 miles per hour. The body and monocoque are entirely carbon fiber, and the rear wing extends at high speeds for more downforce to stick the hypercar to the road. Lambo plans to produce a limited run of Centenarios consisting of 20 coupes and 20 roadsters. We look forward to getting more details when the limited-edition hypercar officially debuts soon. Show full PR text YouTube Description Uploaded on Feb 29, 2016 The Lamborghini Centenario is the most fitting tribute to Ferruccio Lamborghini in his centenary year, an one-off limited edition of 20 coupes and 20 roadsters. The Centenario's naturally aspirated V12 engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h. The futuristic and essential design includes an extending rear wing providing more downforce at high speeds, the body is built entirely in carbon fiber with a monocoque and all other body parts and trims in carbon fiber.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.