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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Twin-turbo Lamborghini ignites at 250 mph

Yesterday we covered a crash at the Unlimited 500+ drag race in Moscow, featuring a Nissan GT-R, but today brings better news: a Lamborghini Gallardo making 2,005 horsepower successfully went 250 miles per hour on the one-mile strip in 23.9 seconds without crashing. That's the good part. The bad part is the single-serving supercar burst into flames immediately after it crossed the finish line. Fortunately the driver was able to quickly bring the Lamborghini to a stop and get out of the car, but we have a feeling it will need some engine work before it sees any more action. That and perhaps a new paint job.
Underground Racing tuned the Gallardo LP570-4 Superleggera's V10 to such an astronomical power output with the help of what sounds like twin-turbochargers (which is typical of UR builds). But despite the very impressive mile time, it's still hard not to feel sorry for the poor engine, which just couldn't take the pressure. Watch the 2,005-hp Gallardo reach 250 mph - then catch fire - in the video below.

Lamborghini Huracan gets incremental upgrades for 2016

Lamborghini is rolling out a series of upgrades for the Huracan. And minor as most of them may be, they'll likely only further the desire among enthusiasts to get behind the wheel. Chief among the enhancements is a new cylinder deactivation system system that drops from ten cylinders to five under light loads. Lamborghini refers to it as the first such system to be implemented on a naturally aspirated V10, though it should be noted that is corporate cousin – the Audi R8 – incorporates a similar setup. Apart from selectively shutting down one of its cylinder banks, the 2016 Huracan benefits from a retuned all-wheel-drive system that promises "a neutral and even more improved driving behavior." The rest principally comes down to trim, including matt-black air vents and more leather inside, along with available cruise control and other convenience features. There's a new ten-speaker Sensonum audio system available, along with the global rollout of the optional sports exhaust, and an extension of the Ad Personal personalization catalog. Finally, buyers will also be able to show off even more than before with new carbon-fiber engine bay trim, a transparent cover, and even LED lighting. Although the options stand to inflate the price significantly, the base price with all of the standard upgrades remains the same. They're being applied to both the coupe and the recently revealed Spyder for the new model year. The Raging Bull marque is also tipped to be preparing a new rear-drive version that's expected to be unveiled later this month in Los Angeles. Related Video: Lamborghini Huracan LP 610-4: Model Year 2016 Product Updates Sant'Agata Bolognese, 06 November 2015 -- Following its successful market introduction in 2014 the Lamborghini Huracan LP 610-4 is now available to order with a number of updates. The new contents focus on efficiency, drivability and luxury and are already available with the 2016 model year. The price of the Huracan LP 610-4 remains unchanged at 169.500 Euros + tax. As standard, both the Huracan coupe and newly-launched Spyder version include cylinder deactivation to improve engine efficiency; the first time this function is included in a naturally aspirated V10 engine. When full engine capacity is not required, five of the ten cylinders are temporarily deactivated by switching off one cylinder bank.