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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Lamborghini Veneno makes full appearance before Geneva debut

This is it: The Lamborghini Veneno supercar that will debut later today in Geneva and, along with the the McLaren P1 and Ferrari Enzo successor, give this motor show in Switzerland no less than three world supercar premieres. A number of images of the Veneno have leaked early, which we've assembled in the attached gallery for your slack-jawed, drool-stained perusal.
The Veneno is reported to mark Lamborghini's 50th anniversary, and will be built in a production run of just three, each with a price tag of around $4.6 million and each one bearing a color of the Italian flag (green, white or red). And no, Richie Rich, you can't have one, because all three are already sold.
As for its mechanicals, the Veneno is supposedly based on the Aventador, which makes sense, though it wears a completely different carbon fiber body that's even more extreme than other recent hypercars from Lamborghini, including the Sesto Elemento and Reventon. It will almost certainly be powered by Lamborghini's 6.5-liter V12 producing around 740 horsepower, while a seven-speed single-clutch transmission will carve up that output on the way to the Veneno's reported top speed of 220 miles per hour.

Lamborghini Aventador S Roadster loses roof, keeps the speed

Supercar builders seem to becoming good at making convertibles that make negligible sacrifices. McLaren recently launched the 570S Spyder, which is exactly as fast, stiff and efficient as the coupe with only about 100 pounds of extra weight. Now, Lamborghini has done virtually the same thing with its flagship Aventador S Roadster. The Aventador S Roadster features the same naturally aspirated V12 as its hard-headed twin, and it makes the same 729 horsepower and 509 pound-feet of torque. That engine will take the roadster to the same 217 mph top speed as the Aventador S coupe. The only sacrifices appear to be that the roadster weighs 110 pounds more than the coupe, and it has a claimed 0-62 mph time a tenth of a second slower. But we're not sure you'll care about that tenth of a second with the wind in your hair and the V12's exhaust note in your ears. And if you ever get tired of the exposure to the elements, you'll always have the top with you, since the top panels, weighing roughly 13 pounds a piece, can be stowed in the front trunk. Actually, there is one extra sacrifice to choosing the convertible, and that would be the price. The Aventador S Roadster has a starting MSRP of $460,247. That's roughly $40,000 more than the coupe. That could get you a well-optioned and customized Aventador S coupe, but no amount of custom interior configurations can get you the full auditory experience the Roadster can. Related Video: Featured Gallery Lamborghini Aventador S Roadster: Frankfurt 2017 Related Gallery Lamborghini Aventador S Roadster View 14 Photos Image Credit: Lamborghini Lamborghini Convertible Supercars lamborghini aventador s