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Lamborghini Aventador Pirelli Edition available this summer

Lamborghini offers buyers incredible levels of performance combined with angular, avant-garde styling That grabs everyone's attention. Now, the Italian brand is giving its customers the chance to flaunt their supercars even more with a new Aventador Pirelli Edition. Designed to celebrate Lamborghini's relationship with Pirelli that goes back to the tires on the original 350 GTV prototype, these special-edition Aventadors keep all of the high-performance mechanicals and add a little extra to show off in two available looks. The first paints the roof, pillars, mirrors, engine cover and intakes matte black and gives the body a high-gloss finish in the buyer's choice of six colors. Alternatively, the supercars can have gloss black for those portions and paint the rest of the bodywork in a choice of four matte shades. Either the coupe or roadster can be ordered this way. Regardless finish, all of these Aventadors get a thin, red stripe over the roof, engine cover, mirrors and air intakes. The whole look is completed with red brake calipers (yellow for Rosso Mars models) and gloss-black wheels. As should be obvious, these editions wear the Pirelli tires, specifically P Zeros. The interior carries the motif inside. The seats are clad in black Alcantara and feature red stitching along with Lamborghini and Pirelli crests on them. The red stripe from the outside also covers the ceiling and seats, too. Naturally, a plaque identifies these models as part of this special-edition series. The Aventador's usual mechanical bits hide underneath the two-tone look, meaning each is powered by a 6.5-liter V12 pumping out 691 horsepower with power going to all four wheels. The Pirelli Editions are available for order now and deliveries start in the early summer of 2015.

Lamborghini driver can't shoot the gap in London

It may be difficult to see a nearly $500,000 car wrecked because of hot-shot driving on narrow streets, but a new video of a Lamborghini Aventador crash in one of London's poshest zip codes over the weekend has to be seen to be believed.
The accident occurred Sunday and left Sloane Street in London's ritzy Chelsea district littered with equally ritzy matte black body parts. A fan of the supercar enthusiast Shmee150 submitted footage of the devastating wreck to his YouTube channel, and Shmee kindly turned around and offered it to Autoblog. In the video, the Lamborghini's tires momentarily lift off the pavement as the driver fails in an attempt to squeeze in-between what looks to be a turning Mazda Demio and parked cars including a Nissan Qashqai and a BMW 3 Series.
This enigmatic matte black Lamborghini has popped up on YouTube in the past, shooting flames from its exhaust and causing a ruckus on London streets, The Telegraph reports. No one was arrested at the crash and there are no charges pending at this time. Hopefully, even without legal ramifications, this driver has learned the lesson every morning commuter on London's Tube knows; mind the gap.

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.