2006 Lamborghini on 2040-cars

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Lamborghini Huracan Performante's active aero is the secret to its speed

The most revolutionary real technology at this year's Geneva Motor Show didn't look like it on the show stand. If you squint at the Lamborghini Huracan Performante, it merely looks like a Huracan with a big wing. Up close, you can see the fractal texture of the forged-composite aerodynamic add-ons, but that still doesn't tell you why this car is so special. Lamborghini calls it Aerodinamica Lamborghini Attiva (ALA), or active aerodynamics. This is one of the biggest keys to the Performante's claimed production-car record lap time at the Nurburgring Nordschleife of 6 minutes, 52.01 seconds. The Huracan Performante's number is not without controversy, but I personally care very little about the obsessive phallic-measuring contests that are 'Ring lap times. What's fascinating about the Performante is that, if the lap time is even close to legitimate, it shows that ALA is a major step forward in automotive performance. More than just lap times, the Huracan Performante is an example of why Lamborghini remains special in a world of democratized performance. We sat down to discuss this with Lamborghini's Research and Development Director, Maurizio Reggiani. And one last note on the lap time: Reggiani says with the same temperature and exclusive access to a dry track, "that in this average of speed we can repeat, repeat, repeat, repeat." In previous conversations, Reggiani said that the key difference in performance would come not from horsepower, but weight reduction. For Lamborghini, that means plenty of carbon fiber. But the newest Huracan is not a Superleggera, the old title for the hardcore variant. "Superleggera is too much an objective, a description. Performante is really the DNA of the car. In Italian, Performante means really the best performance," he said. Reggiani continues, "Nothing happened by chance. It's really a building-block approach where you say this can give this contribution, this can give that. Where can you improve something and what is needed to improve something?" That brought them to the active aerodynamics solution, which channels air to stall the front or rear aero elements of the car to change the downforce and drag. Reggiani says, "This can be achieved only with a system that is really light, [has] fast responsiveness. Based on this ...

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini unveils 50th anniversary Aventador Roadster and Gallardo

Though hardly moving into Porsche levels of 50th Anniversary celebrations, Lamborghini is taking its own golden jubilee pretty seriously. The Italian company treated the world to a 50 Anniversario version of the Aventador LP720-4 earlier this year in Shanghai. At this year's swanky show at The Quail during Pebble Beach weekend, Lamborghini is showing off the convertible version of the car, the very sultry Aventador LP 720-4 Roadster 50 Anniversario.
What's more, the company has brought along the anniversary-treated Gallardo LP560-2 50 Anniversario as well, which we officially saw for the first time in China. Hey, a stage full of Lambos is no bad thing in our book.
As the coupe version before it, the 50th Anniversary Aventador has been massaged to make a full-bodied 720 horsepower from its stunning 6.5-liter V12, as well as done up with special edition paint and badging. A subtlety redesigned front splitter will call out the limited run Aventador Roadster to those in the know, too. Enough reading; check out both the Aventador Roadster and the celebratory Gallardo, live from the show stand at The Quail, in our attached galleries of images.