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Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.

World's most expensive model car will be wrapped in thin gold sheet [w/video]

A couple of years ago, we featured a car that had a body made out of carbon fiber and an interior and wheels fashioned from gold and platinum and lined with diamonds. The price for that supercar, based on the Lamborghini Aventador, was a staggering $4.7 million. The hook: it was a 1/8-scale model! The man behind that model, Robert Gülpen, is at it again, and will offer for sale at an auction house another baby Aventador, but this one is wrapped in gold and will command a price of at least $7.5 million - making it the most-expensive model car in the world. Compare the model's price with that of the real thing - $397,500 - which means you could have 18 real Aventador coupes (!) for the price of the gold-wrapped model.
The car's details are even more impressive than the last model Gülpen produced, starting with the gold wrap. After baking the carbon-fiber model at a high temperature and under pressure, the body is wrapped in a gold sheet that's 1/1,000-mm thin. The resultant effect allows one to admire the gold hue, but the wrap is so thin that the carbon-fiber weave is plainly visible. The interior is lined with high-carat gemstones and the wheels are cast in gold and platinum, just like the last model. The doors open and close, the wheels turn and, while the engine looks like a smaller version of the V12 found in the full-size car, it does not function.
The materials used in the build are valued at $2.6 million, so what the buyer is paying for is the work behind putting the model together. The car will be mounted inside a bulletproof showcase with a Lamborghini logo made of gold, platinum and gemstones, among other goodies that are included for one well-heeled buyer.

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.