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2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.

2016 Lamborghini Aventador LP 750-4 Superveloce First Drive [w/video]

I'm not as fast as Peter Muller. The chief driving instructor for one of the most revered exotic car companies in the world can turn in lap times that would shame my best efforts, all while giving me notes over the radio and steering with one hand. He's quick. And still, I kept catching him, even slowing down for him, on the fast, sweeping Turn 3 at Circuit de Catalunya. On Muller's advice I held a mid-track position just past the halfway point of the corner, then tightening towards a very late apex and flat out acceleration into a short straight section. Muller was leading a $1.5-million pack of Lamborghini Aventador LP 750-4 Superveloce supercars, and driving the standard Aventador himself. Forget that the SV has added nearly 50 horsepower and dropped around 110 pounds versus the 'base' model; those are just numbers. The SV makes a hack like me as quick as Lamborghini's top trainer, for at least one glorious corner. This is a special car. It's hard to describe Lamborghini's 6.5-liter V12 masterpiece without using indulgent language. But it's the reworking of this massive engine that starts to explain my Turn 3 pace. The engine drives an impressive set of output and performance figures: 740 horsepower (the eponymous "750" figure of the model name is a metric horsepower quote), 509 pound-feet of torque, 0 to 62 miles per hour in a scorching 2.8 seconds, and a top speed in excess of 217 mph. Lamborghini president Stephan Winkelmann says the use of naturally aspirated engines is "part of our DNA." That dedication makes for a powerful differentiator in our current turbo-sodden area, and a magical experience in the case of the SV. The added output and "enriched torque curve" have been achieved by way of revised variable valve timing and intake, as well as a new lightweight exhaust system. Power comes on with authority even under a few thousand revs, and rises maniacally as long as you're inclined to keep the accelerator pegged. The V12 spins freely and fast, hammering home the need for a ultra-responsive transmission with each run up to the redline. Of course, the bellow of the car is such that I hardly needed the gear indicator on the digital tach to tell me when to shift. The V12 sounds luscious at low speeds, angry at full throttle, and absolutely murderous approaching the 8,500-rpm cutoff. Unless you're deaf you'll quickly learn when to pull on the shift paddle, while keeping your eyes on the blurring road.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.