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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Last Lamborghini Diablo of the 20th century heads to auction

Even among rare sports cars, some examples are simply more special than others because of their place in history, and for Lamborghini fans this 1999 Diablo SV might be something truly exceptional. Silverstone Auctions claims this is the final Diablo SV and arguably the last "true" Lambo before Volkswagen Group's complete takeover. This Diablo SV left the factory on December 21, 1999, which made it the final Lamborghini of the 20th century. At that point, VW Group already had financial control over the Italian sportscar maker, but Silverstone Auctions claims the German company really asserted its power starting in 2000. Whether you want to consider this the final "true" Lamborghini or not, it's still a fantastic looking sports car. This right-hand drive example has covered about 32,200 miles and underwent a chassis and suspension restoration in 2013. Silverstone Auctions believes this is the only Diablo to wear this three-coat Pearl Red/Orange exterior color, and the interior upholstery is a mix of black leather and Alcantara. Silverstone Auctions will sell the Diablo at the Practical Classics Restoration and Classic Car Show in Birmingham, England, on March 6. The company expects the sportscar to sell for 150,000 to 170,000 pounds ($218,000 to $247,000 at current rates). We're curious to see if the car's place in Lamborghini history has any effect on the sale price. LAST 'TRUE' LAMBORGHINI FOR AUCTION A special 1999 Lamborghini Diablo SV, believed to be the very last Lamborghini to leave the Sant'Agata factory before Volkswagen took full ownership, will be auctioned at Silverstone Auctions' sale at the Practical Classics Restoration and Classic Car Show. An important piece of Lamborghini history, the car is also believed to be the last Diablo imported into the UK as well as the last Diablo SV off the production line. It is estimated at between GBP150,000 and GBP170,000 and will be offered in the sale taking place at the NEC, Birmingham on 6th March. 'V12 SVR' left the factory on the 21st of December in 1999 immediately before Lamborghini shut down for the Christmas break and their celebrations to mark the end of the Century. For the previous few months the Volkswagen Group had been in financial control of the company but the end of that year marked a turning point. From the beginning of 2000 Teutonic efficiency began to replace the magic of Italy in terms of the bloodline, style and general madness of the Italian supercars.

London police joyride in Lamborghini Huracan

A pair of Metropolitan London police officers are in hot water after they questionably impounded a Lamborghini Huracan earlier this summer. Oh, and they took it for a joyride. The stop, pictured above, occurred on June 2. The Huracan belongs to a rental car company was pulled over for having no insurance near Heathrow Airport. In Britain, police use a national database to run license plates to see if a car is insured. London-based City Supercars had recently updated the insurance on the $260,000-Lambo. However, there was a lag before the information was uploaded to the database. When manager Erwyn Mackee tried to explain the situation on the phone, the police weren't interested. "The officer was just being unreasonable and out of hand on the phone to me, and I was just trying to explain the facts calmly. He was just off his head, completely bonkers - it was very frustrating," Mackee told the Telegraph. So the Lambo was seized. But police decided to have a little fun with the car before sending it to an impound lot. Mackee checked the traffic-tracking software in the Huracan and found that officers were having a blast with their new prize. At one point, they hit 63 miles per hour in a 30-mph zone. Mackee called Met police out on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mackee, who is also a lawyer, told the Telegraph that the problem has been resolved amicably. Scotland Yard was embarrassed by the incident and punished the officers involved. One officer received three points on his license while the other was subject to management action. Related Video: