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Lamborghini Veneno leaks ahead of Geneva

Hey, Lamborghini execs... why the long face? Is it because your double-top-secret Veneno hypercar has leaked ahead of its Geneva Motor Show debut?
This unidentified magazine scan has dribbled its way onto the internet, and the single image shows a radically designed coupe - even by Lamborghini standards - powered by the 6.5-liter V12 from the Aventador tuned to produce 740 horsepower, routed through the company's seven-speed single-clutch gearbox. The bodywork features exposed carbon fiber canards, asymmetric wheel wells, a massive rear wing, and all manner of vents and scoops, all combining for an outlandishly brutal look.
What does "Veneno" mean, exactly? It translates to "poison" in Spanish, but if the company's history is anything to go by, it must also be the name of a noteworthy bull in the history of tauromachia. What the car means to Lamborghini, however, is a celebration of the one-time tractor manufacturer's 50th anniversary.

Lamborghini unveils Egoista Concept for selfish supercar owners

Does the mere desire to own a ridiculously high-performance and stupendously expensive supercar automatically make its prospective owner a little selfish? Not necessarily, but if said supercar has just one seat, a case could certainly be made that its megalomaniacal owner simply doesn't want to share the experience with his friends...
For such an owner, Lamborghini has presented the Egoista Concept - perhaps fittingly, the car was unveiled at a private 50th birthday party that the automaker seems to have thrown for itself. From what we can glean without any official announcement from Lamborghini to go by, the Egoista Concept has room for a single occupant, is powered by a 5.2-liter V10 engine and boasts styling said to be inspired by an Apache helicopter.
While we eagerly await more details from Lamborghini, we suggest you click on the image above to view the Egoista in high resolution. With just one angle to go by, we can't really offer much commentary on its design, other than to say it joins the Veneno as one of the more memorable self-given birthday presents in recent memory.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.