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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Aventador SVJ sets Nurburgring lap record

It seems everyone is out to claim a lap record at the Nurburgring. Having a car sit at the top of the Green Hell's lap board is huge point of pride for people. Just scroll through past Autoblog posts about the track. You'll find Porsche, Lamborghini and Nio all claiming lap records in different categories. The Dodge Viper used to hold the crown before falling to faster and more modern cars. There's speculation as to what might break the record in the future. Today, Lamborghini announced that the new Aventador SVJ has broken the production car record with a lap time of 6:44.97 minutes. That's a hair faster than the Nio EP9 lap time from last year. The Nio knocked off the then-new Lamborghini Huracan Performante, so we're sure Nio is eager to get back out and have another go. While the times from Lamborghini and Nio might be impressive, they're way off the actual lap record. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just a couple of weeks ago, Porsche announced that its 919 Hybrid Evo — an unrestricted version of its Le Mans prototype race car — set a record of 5:19.546. That's nearly a minute and a half faster than road-legal cars. The Aventador SVJ was piloted by Marco Mapelli, a factory-backed race car driver. The car was fitted with cameras and VBOX telemetry equipment to measure and verify the lap time. The Aventador SVJ's record was teased earlier this month with a new video, though a video of the full record-setting lap has yet to be released. Expect something soon, as well as outside verification so we don't get the whole "Lamborghini cheated" back and forth that went on after the Hurcan set its record. Related Video:

Lamborghini Huracan Sterrato off-roader is a heavy-metal swan song

Lamborghini's Huracan has almost reached retirement age, and it's going out with one hell of a bang. The model's last evolution may be the wildest yet: called Sterrato, it's an off-roading supercar with a rugged-looking design, a big V10, and a desert-ready suspension system. If the design looks familiar, it's likely because Lamborghini previewed the Sterrato by unveiling a close-to-production concept in June 2019. Some of the finer design details have evolved over the past three years, but the basic idea hasn't: The Sterrato remains recognizable as a member of the Huracan range, but it's characterized by styling cues you'd expect to find on an off-roader such as flared wheel arches, an additional pair of lights on the front end (they will be covered on American-spec cars because they can't be homologated), and roof rails. The coupe sits higher than the regular Huracan and rides on 19-inch wheels. Check out the roof-mounted scoop; it's not there for show. "In the STO, the scoop is functional but it's there to help with cooling; the air intakes are on the sides [of the car]. In this car, the air scoop is the air intake, and we have completely revised the intake system because during testing we realized that if you drive very fast off-road, with a lot of direction changes, for a long time then dust blocks the air filters too fast. We decided to close the side entries and added the air scoop to catch the cleanest possible air, and we optimized the air filter itself. This is the reason why the Sterrato has "only" 610 horsepower. It's the same engine as the STO, complete with titanium valves, but the reduction of power is due to the fact that the redesigned air intake system has a bigger air pressure drop," Rouven Mohr, the head of Lamborghini's research and development department, told Autoblog. Speaking of the engine, power for the Sterrato comes from a naturally-aspirated, 5.2-liter V10 tuned to develop 610 horsepower at 8,000 rpm and 417 pound-feet of torque at 6,500 rpm. Mid-mounted, it spins the four wheels via a seven-speed dual-clutch automatic transmission and a mechanical locking rear differential. Lamborghini quotes a 0-to-62 mph time of 3.4 seconds and a 162-mph top speed. For context, the aforementioned STO takes 3 seconds flat to reach 62 mph and tops out at 193 mph — it can't go very far off the pavement, though. Building a Huracan capable of sprinting across the desert required making significant changes to the suspension system.