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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

1998 Lamborghini Diablo SV Roadster, a unicorn bull, heads to auction

  Lamborghini made only two Diablo SV Roadsters, and RM Sotheby's is putting this one up for sealed auction running December 13-15. It's not only a rarity, it's a throwback to a time just 23 years ago that people who were there have to make an effort to remember. A time when Lamborghinis barely sold; Chrysler put the Lamborghini Diablo on the market in 1990, Audi took it off the market in 2001, Lambocars puts the entire Diablo run over those 11 years at around 2,500 cars including prototypes and factory specials. Today's Lamborghini moved more than double that number in the first half of this year. The products back then also weren't all that good; yes you could enjoy them, but you were going to sweat and work for it, and a yellow example was driven only by a tycoon or the loosest of cannons. This SV Roadster in Giallo over Nero "Torpedo" Alcantara with yellow piping has undoubtedly seen more pearls clutched than Oyster Bay.  In 1995, just after Chrysler sold the Italian outfit, Lamborghini launched the Diablo VT Roadster, a convertible version of the all-wheel-drive Diablo VT, and the Super Veloce (SV) Coupe, a pared-back rear-driver with more power from the 5.7-liter V12 than in the standard Diablo VT. The new Malaysian and Indonesian owners wanted to lure more American buyers, so they funded development of an SV Roadster to be a lighter, lither RWD version of the AWD VT Roadster. Three years later, a Pearl Orange SV Roadster show car went on display at the Geneva Motor Show in 1998. U.S. dealers wanted the car. However, the Malaysian and Indonesian owners sold Lamborghini to Audi the same year, and Audi canceled all rear-wheel-drive projects. A Milanese Lamborghini dealer asked Lamborghini's CEO to make one more example; the CEO agreed. Having created market demand then stiff-armed it, Lamborghini dealers and distributors in various regions removed the AWD system from some VT Roadsters to create something like an SV Roadster. However, the SV Roadster show car and the example for the Milanese dealer are the only two factory-official SV Roadsters in existence.  This one's been in the hands of four European collectors and shows 42,842 kilometers (26,621 miles) on the odo. Its V12 makes 530 horsepower and 446 pound-feet of torque. Lots of spendy options on this one, including exposed carbon fiber for the roof and intake blades, the optional rear wing also in exposed carbon fiber, the front suspension lift system, and the sports exhaust.

Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video: