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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Watch this 1,000-mile Lamborghini Espada road trip

The Lamborghini Espada was four-passenger GT built by the Italian automaker from 1968-1978. While some may consider its appearance ungainly, a 60-degree, 4.0-liter V12 fed by Weber carburetors generated 350 horsepower, enough to give the 3,600-pound two-door spirited performance when compared to its peers. Making the driving experience even more engaging was its standard rear-wheel drive, a slick five-speed manual gearbox and a lack of power steering (the automaker offered an automatic and power steering on later models).
Whether or not you are a fan of this unique four-seater or its era, this Evo magazine video of editor Harry Metcalfe touring France as he makes his way along the epic Route Napoléon (today, part of a 200-mile section of Route Nationale 85) is worthy of its 19-minute run time - if not for just the sound of the wailing twelve-cylinder engine.
The mountain portions are simply spectacular, and Metcalfe does his usual excellent job narrating as he joyfully coaxes the GT's narrow tires (205/70-15) around each corner, calling the Lamborghini a "four-wheel drift machine," but actually preferring its high-speed capabilities. We particularly enjoyed his fuel stop, explaining the odd top-off procedure, as well as his early morning pre-flight when he realized that the Lamborghini had been running on only 11 cylinders during the previous day's segment. Watch the joy in the journey below.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.