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Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Blue Lamborghini Aventador flamb'ees eyeballs on New York City school run

Regardless of how unsure we are of the back story in this video, we don't doubt how cool it would be to get picked up from [insert place here] in a Lamborghini Aventador. In this case, the driver says he picks up his former neighbor's daughter from New York-area high school in an Aventador, and with most of us heading to the Big Apple tomorrow for the New York Auto Show, we're wondering if this guy might be available to shuttle us from the airport to the hotel. It never hurts to ask.
After picking her up, they then head for a quick tour of Times Square with a trio of GoPro cameras recording the whole thing... missing out on a great opportunity to catch about five minutes of Aventador exhaust note, the video, for some reason, pipes in some awful background music. What is entertaining are the reactions that people have to seeing the car - whether from kids or adults - as the car has a magnificently beautiful Azure Blue paint job.
Scroll down to watch the video, but beware, there is some foul language involved.