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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Lamborghini Aventador successor to use supercapacitors instead of batteries?

While we continue trying to zero in on the next-generation Lamborghini flagship and its specs, Lamborghini CTO Maurizio Reggiani spoke to Road & Track to offer glimpses and set a few things straight. Discussing the coming LB48H supercar, Reggiani said the use of supercapacitors in that limited-run supercar will be a "first jump" into a robust hybrid application for supercapacitors, and that Lamborghini "will prove that in a super sports car, it's possible to have this technology." We've known the LB48H would use supercapacitors, but we didn't — and frankly still don't — know how. Based on Reggiani's comment, and likely the fact that Lamborghini uses a special supercar to hint at what's coming in tech and design, RT takes Reggiani's comments to mean that the Aventador successor will "store its electric power electrostatically instead of electrochemically, as you would with a lithium-ion battery." A caveat to this comes in another of Reggiani's remarks. He said the brand hasn't given any indication when an Aventador successor will reach the market, and before that happens, the brand is deciding whether to do another special edition flagship. "There's the possibility to have a kind of final Aventador family member," he said, because the brand probably won't get another chance to make a non-hybrid V12 after the scissor doors come down on the Aventador. Sales of the 6.5-liter V12 monster are still on the rise, remember. The current Aventador already uses a supercapacitor for the starter battery, to run the stop-start system. And the Italian carmaker has been working with MIT for years on such technology previewed in the Terzo Millennio concept, and rolled out for prime time in the LB48H. It's hard to see supercapacitors alone serving the next flagship, though, because company CEO Stefano Domenicali has said that "we need to respect legislation. In certain places, you will need electrification to go into the city." Supercapacitors can boost the kind of fast-acting peak performance buyers expect of a V12 Lamborghini. But their specific energy is roughly one-tenth that of a lithium-ion battery, or less; to provide the kind of range needed for all-electric trips into a city, the flagship would need a trailer hitch to haul a Urus carrying the supercapacitor array. Lamborghini has already said the best-case scenario for the Aventador successor is a 330- to 440-pound weight gain because of the hybrid system.

Lamborghini Urus accidentally revealed in driving mode trailer

In the lead-up to the launch of the Lamborghini Urus, the company has been posting trailers demonstrating the SUV's various drive modes. The latest of them shows off the "Corsa" track mode, but it shows off even more than that. As previously reported by Road & Track and CarScoops, an early version of the trailer, a clip shows the various modes on screen next to a completely uncovered version of the production Urus. Lamborghini has since removed that version of the trailer, replacing it with a different video. The new one zooms in on the lower screen to avoid showing the actual SUV. But because this is the Internet, once the first version was out, there was no going back. Above, we have the old trailer posted by another YouTube channel, and the image of the Urus is visible at the 12-second mark. But we've also provided a screenshot in case you don't catch it. For fans of the Urus concept, the image is pretty much good news. It looks extremely similar to the concept, full of angles, a fastback roofline that drops quickly to the tail and a very angry-looking fascia. The headlights seem to have a bit less of a squinty scowl, and the grille now has some toothy additions at the bottom of the bumper. But overall, it's basically the Urus concept brought to production. We also get some decent looks at the interior. There are three screens in total: one for the instrument panel and two for infotainment. The bottom of those two appears to be used for climate control. The drive modes and shifter controls are in the center around the starter button. They all seem to use big levers that look like miniature throttle controls from a plane or boat. We'll learn more and see more when the Urus makes its debut on December 4. Related Video: Image Credit: YouTube / The Wheel Network, YouTube / Lamborghini Lamborghini Crossover SUV Luxury Performance Videos