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Lamborghini builds 2,000th Aventador, production rate continues to climb

Last July, Lamborghini celebrated the assembly of its 1,000th Aventador. That was an impressive milestone for the $400,000-plus supercar, as its Murciélago predecessor took took nearly three years to accomplish the same feat. But the automaker's biggest and baddest bull has broken another milestone, as the Aventador celebrated its 2,000th vehicle produced last week. The Nero Nemesis (matte black) car rolled off the assembly line on June 6, destined to the garage of Thaddeus Arroyo, who lives in the States.
Originally launched as a closed-roof coupe at the Geneva Motor Show in 2011, the Italians introduced the open-roof LP 700-4 Roadster last fall at the Los Angeles Auto Show before allowing us to drive it in February of this year. Assembled in Sant'Agata Bolognese, Lamborghini's Aventador is currently running at a production rate of nearly five units per day.
Lamborghini has understandably been very pleased with its flagship, and customer demand shows no signs of faltering. According to the automaker, the waiting list for new car is longer than a year. Be sure to check out the press release below.

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini: We did not cheat on Nurburgring record

"Why would we [cheat]? We have all the data, all the GPS data. It's verified. It's already verified." – Lamborghini CEO Stefano Domenicali Lamborghini is doubling-down on the legitimacy of the Huracan Performante's production-car record at the Nurburgring. The Italian supercar maker should have been on a high when it launched its Huracan Performante at the Geneva Motor Show, but it was instead forced to defend the 6:52.01 lap time on the Nurburgring's Nordschleife circuit in the wake of criticism. Skeptics suggested the footage had been sped up from a rate of 24 frames per second to 25, arguing the 'authentic' lap time would have been closer to 7:08. James Glickenhaus, the owner of ultra-low volume supercar maker Scuderia Cameron Glickenhaus, even called for the circuit to hold a special day to verify production car lap times. View 12 Photos "Why would we [cheat]?" Lamborghini CEO Stefano Domenicali asked incredulously. "We have all the data, all the GPS data. It's verified. It's already verified. "The simulation we did before we did the lap was already better than the previous time [set by Porsche's hybrid supercar, the 918 Spyder]. "What we saw was the great potential of active aerodynamics. The Nurburgring is a lot of partial throttle and long corners. The SV [Aventador] was for sure faster on the straight, but the lap [by the Performante] was all recorded." A Lamborghini spokesman suggested the entire controversy was rooted in "one blogger's business model [of] paying for clicks." Audi Sport development head, Stephan Reil, also weighed in during last week's Audi RS3 launch, insisting Lamborghini would have had no reason to cheat at anything and that its active aerodynamics would have more than made up for any power shortfalls. Audi is a sister brand of Lamborghini under the ownership of Volkswagen Group. "We also know that architecture well [the Huracan shares its architecture with Reil's R8]. We know what it's capable of," Reil said. "The Performante 'Ring time is absolutely credible. Active aero makes a huge difference. "We did a TT production racer for the 'Ring with about 380 horsepower and gave it maximum wing. It was so slow down the straight that everybody passed it, but the overall lap time was very, very fast. Much faster than without the aero downforce.