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Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Swedish man bests Kobe Bryant by jumping speeding Lambo

Way back in 2008, Los Angeles Lakers' shooting guard Kobe Bryant created a minor uproar with a viral video filmed and released by Nike. In it, the 16-time NBA all-star vaulted a moving Aston Martin. The promotional plug of the whole thing was that Bryant's ups were courtesy of his new Nikes, although he later admitted that "Hollywood" had a big part in the video.
This new video is allegedly real, though, and comes without the help of a promotional plug for a basketball shoe. It stars a Swedish man named Al the Jumper. Rather than an Aston Martin, Al jumps a Lamborghini Gallardo Superleggera, which is heading right for him at 80 miles per hour. It is, if it's as real as claimed, a very impressive feat, especially after seeing how handily Al clears the Lambo.
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Lamborghini Veneno supercar celebrates the bull's 50th birthday

While yesterday's and today's leaks of the 2013 Lamborghini Veneno took some of the mystery out of this 50th-anniversary hypercar, the exotic, street-legal racecar is no less exciting. Now with the official announcement, we get more details about what three lucky people on Earth will get to experience.
The Veneno is named after one of the fastest and strongest fighting bulls ever.
As we suspected, the Veneno name follows the Lamborghini tradition of naming its cars after famous fighting bulls, and this new Aventador-based hypercar is named after one of the fastest and strongest fighting bulls ever, a bull that gained recognition back in 1914 for killing a matador. To match its name, the Veneno gets its strength from Lamborghini's 6.5-liter V12 producing 750 horsepower and tops out at 220 miles per hour.