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Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video: