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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Urus production body revealed in spy shots

After years of concepts and teasers, we finally have a our first look at the production version of the upcoming Lamborghini Urus. While these spy shots don't feature much variety, they do give us a fairly decent look at the front and side of the new model. Although there appear to be a number of changes from the concepts, it's still undeniably a Lamborghini. The Urus appears to wear the new Lamborghini face, similar to that of the updated 2017 Lamborghini Aventador S. The shape is generally the same as the concept, but it's been tamed and pulled back slightly. The intakes in the bottom corners are far smaller than the concept, and the entire front appears far more blunt and upright. The headlights look about the same, but it's hard to tell for sure through all of the camouflage. Around the side we can see that the wheel arches, though smaller, are generally the same shape as the concept. The crease in the door is still present, but far less aggressive. The mirrors are totally different than the miniscule ones fitted to the concept. The bold, sloping BMW X6-esque roofline looks nearly identical, though the production car has been fitted with roof rails. Unfortunately, we don't have any pictures of the rear to tell how aggressive that roofline really is. Earlier this week, Lamborghini confirmed full production will start in April. That means we should see a final production version fairly soon. Look for a twin-turbocharged V8 and an a plug-in hybrid system in the final version. This may not be as tough as the old Rambo Lambo, the LM002, but it still doesn't look like anything else on the road. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Urus spy shots Related Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos Image Credit: CarPix Design/Style Spy Photos Lamborghini SUV

Lamborghini makes wise investment, sponsors Italian State Police Sports Association

Boot-shaped shaped Italy has been molded as much by it's Hollywood-fueled history of organized crime, as it has by its footwear-aping borders. One of the more peaceful methods used by that famous mafia is, of course, bribery. While we doubt the Cosa Nostra has planted "made men" in Sant'Agata Bolognese, based on the recent actions of Lamborghini, we do think the company might be bucking for leniency on Italian speeding tickets.
The supercar manufacturer has announced that it will sponsor the Fiamme Oro, the Italian State Police's sports association. Lambo will supply the Italian fuzz's athletes with winter and summer tracksuits, polos, jackets, hats and bags. Collezione Automobili Lamborghini, the company's lifestyle arm, designed the kit, which will feature both the iconic raging bull logo as well as the State Police's logo.
Of course, we jest about Lambo's involvement with the Italian State Police, but this has been a long-running arrangement dating back to the first Gallardo police car, back in 2004. With this new arrangement, and the donation of a new Huracán police car, we feel confident that Lamborghini owners should enjoy free reign on the country's auto stradas.