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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Lamborghini's first US Winter Accademia should be snow freaking cool

Though they are equipped almost exclusively with all-wheel drive, a Lamborghini might not be our first choice to drive in the snow. Not for practical reasons, anyway. But the idea sure does sound like fun – and probably more than a little bit educational, too. That's why Lamborghini established the Winter Accademia. Similar to the warm-weather Lamborghini Accademia we recently undertook at Laguna Seca, the Lamborghini Winter Accademia is a factory-organized advanced driving course, only this one takes place in the snow. The program was previously held only in Livogno, Italy, but the Bolognese automaker is now bringing it to the United States. Lamborghini will hold its Winter Accademia program during two sessions in early February at Snowmass in Aspen, Colorado (the same resort town where Ferrari held its winter driving program for the FF). During those sessions, pupils will have the chance to drive the Aventador and Huracan in the snow under the tutelage of factory instructors who will teach them techniques like emergency braking, drifting and lapping a makeshift roadcourse in the snow. Which sounds not only like a whole lot of fun, but like good skills to anyone who doesn't want to put their high-performance sports car in the garage for the entirety of the winter season. LAMBORGHINI ANNOUNCES FIRST-EVER NORTH AMERICAN WINTER ACCADEMIA FOR 2015 High Performance, Dynamic Ice and Snow Driving Coupled with Once-in-a-Lifetime Opportunity in Aspen/Snowmass HERNDON, Va., December 9, 2014 – Lamborghini Squadra Corse is gearing-up for its first-ever North American-based winter driving school. The 2015 Winter Accademia at Aspen/Snowmass will provide driving enthusiasts and brand aficionados an opportunity to push exclusive Lamborghini cars and themselves to the limit. For those who crave the opportunity, the Lamborghini Winter Accademia program, which takes place February 5-7 and 6-8, 2015 in Aspen/Snowmass, Colorado, will allow enthusiasts to experience the all-wheel-drive supremacy of the Aventador LP 700-4 as well as the Huracan LP 610-4 on ice and snow. Under the guidance of passionate, professional Lamborghini instructors, participants will not only handle critical winter-driving conditions, but learn techniques exclusive to the Lamborghini Winter Accademia Program.

Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus