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Driving instructor killed in Lamborghini crash at Disney racetrack [w/video]

We're saddened to report that a passenger was killed yesterday in a crash at Walt Disney World Speedway in Orlando, FL. The crash reportedly occurred at 3:30 PM on Sunday, when 24-year-old Tavon Watson of Kissimmee, FL, lost control of a Lamborghini he was piloting as part of the Exotic Driving Experience and struck a guardrail. Watson was taken to the hospital with minor injuries, but the instructor riding shotgun – 36-year-old Gary Terry of Davenport, FL – was pronounced dead at the scene. The attraction is operated by Petty Holdings, which released a statement expressing its condolences for the incident: "On behalf of everyone in the organization, it is with a very heavy heart that we extend our deepest sympathies to those involved in today's tragic accident in Orlando." The image above was shot by local news channel WFTV and appears to show a white Lamborghini Gallardo - one of the vehicles offered as part of the program alongside an Audi R8, Nissan GT-R, Porsche 911 and a pair of Ferraris. Though it took place on private property, the incident is reportedly under investigation by the Florida Highway Patrol. Just a couple of months ago, we reported that Disney was planning to close the speedway in order to make "transportation improvements" for the adjacent theme park. Though we doubt the facility could be blamed for the crash, we wouldn't be surprised to see Disney accelerate plans for the track's closure in the wake of this most unfortunate incident.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.