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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Recharge Wrap-up: Energica Ego drag race video, GM recycles Flint Crisis water bottles

Watch the electric Energica Ego streetbike face off against a race-spec Kawasaki and Lamborghini. First, the street-legal EV bike takes on the Pedercini Racing World Superbike Kawasaki ZX-10R. While they're about equally matched in 0-62 mph acceleration (at three seconds), the race-spec Kawasaki appears to finish first. It's a closer finish compared to the stock version of the bike. The Energica, however, leaves the Lamborghini Gallardo LP570 Super Trofeo far behind in the quarter mile. Watch the video above, and if you're hungry for more, watch the Energica Ego take on a Tesla and a Ferrari in an earlier video. GM is recycling 2 million water bottles from the crisis in Flint, Michigan to make coats for the homeless, engine covers, and air filters. The bottles are an addition to the automaker's ongoing Do Your Part recycling program. Of the 2 million bottles being transformed into other products, a number will become engine covers for the Chevrolet Equinox V6, while others will be turned into air filters for 10 GM manufacturing facilities. The most novel and noble use, though, will be to turn the recycled plastic fleece into coats for the homeless. The coats themselves – which are made by formerly homeless women through The Empowerment Plan – transform into sleeping bags. Read more from GM. An urban mobility organization called the Transit Center is calling for simpler bus routes to make riding more bearable. Using the hastag #StraighterIsGreater, the group has called upon citizens to share the most convoluted routes that lead to long, boring, inconvenient, and inefficient travel. The Transit Center believes smarter, simpler bus routes would improve commute times and help convince more people to use public transportation. There are certainly obstacles to streamlining routes while continuing to accommodate the most riders, though, but many people are sharing their favorite successful examples on Twitter. Read more from CityLab. Related Gallery Energica Ego: First Ride View 26 Photos News Source: YouTube: ih8u2be, GM, CityLab Green Motorsports GM Lamborghini Automakers Green Automakers Transportation Alternatives Motorcycle Electric Videos recharge wrapup

As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.