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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

2016 Lamborghini Huracan LP 610-4 Spyder First Drive

Convertibles get a bad rap when it comes to performance cars. Once, a lack of a roof meant extra performance. Now it means added weight and loss of structural rigidity. This stigma even applies to supercars, maybe more so. In the case of Lamborghini, the Huracan LP 610-4 Spyder is the "lifestyle" version. Which is silly, but doesn't diminish the appeal. Essentially, the Spyder is a Huracan with a fabric roof. Same 602-horsepower V10 inches behind the cabin, same hybrid aluminum-and-carbon-fiber construction, and same all-wheel-drive (though updated across the line for 2016). The performance compromise is a mere one mile per hour drop in top speed, and two-tenths of a second slower claimed 0-62 mph time of 3.4 seconds. (We suspect this is generously slow, to protect the egos of coupe owners). All told, the Spyder adds about 220 pounds in curb weight versus the coupe (Italian "dry" weight numbers are notoriously optimistic, so take the 3,650-pound Spyder claim with a grain of salt). The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. In detail, the conversion in making the Huracan convertible is extensive. The roof itself is three layers of fabric, with a middle rubberized ply to cut down on interior noise. The design brief was to maintain the Huracan's hexagons-gone-wild theme with the top up and down. Spend 17 seconds waiting for the fully automatic top to lower, and the shape retains the coupe's motif. Part of the top's electronic ballet is a pair of flaps that extend out to preserve the shape of the B-pillar. Those flaps also feature narrow slits that smooth the wind along the side of the car, reducing turbulence near the driver's and passenger's ears. Additional side deflectors keep more wind away from your head. And with the top down the rear window's maximum height is restricted to prevent it from catching air. The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. Suck on that, coupe aficionados. The Huracan's performance is so ridiculous that few can explore the margin between the two bodystyles. In any case, we didn't get much chance to stretch the Huracan's legs on our press drive in Miami, due a torrential downpour and the fact that South Florida is a terrible place for driving. Maybe that's where the "lifestyle" portion comes in, because Miami is a fantastic town for flaunting wealth.