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We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.

The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini say no to turbos in supercars, for now

Lamborghini is preparing to launch what will not only be its first crossover (discounting the LM002 that was a proper truck), but also looks to be its first turbocharged model as well. But will the upcoming new Urus open the door for more artificially boosted Lambos in the future? That was the question on our minds when Autoblog caught up with Stephan Winkelmann at the opening of the new Trigeneration Plant in Sant'Agata Bolognese. "Naturally aspirated engines are still the best engines which are on the market for super sports cars, in terms of acceleration, in terms of sound," said Lamborghini's chief executive during a roundtable discussion at the factory. "And unless there is [something] better, we are going to keep them." "Naturally aspirated engines are still the best. Unless there is something better, we are going to keep them." "We are constantly looking for alternatives. We are constantly seeing what we can do to make them better," said Winkelmann. "And there will maybe a day when we are introducing turbos, when the turbos are equalizing or being better than naturally aspirated engines." That moment just hasn't come yet, in Lamborghini's estimation. This in sharp contrast to rivals like Ferrari and McLaren (to say nothing of its sister company Porsche) which are wholeheartedly embracing turbocharged engines, as well as hybrid propulsion. Any engine, turbocharged or otherwise, used to propel the Urus would not be so easily slotted into one of its mid-engined supercars, either. "Usually an SUV engine has a different stroke, so usually those engines have to be adapted if you want" to use them in mid-engined supercars, said Winkelmann. "Then they're at the front so you have to turn them, and if this is going to make sense, I don't know. At this time there are no plans to do that, but in general, these engines are not suitable" for models like the Huracan or Aventador. "There would be a day when we think that turbo can be better than naturally aspirated. And that day, we will step into it."