2007 Lamborghini Gallardo (white/pearl) on 2040-cars

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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini Gallardo ready to tow your Home Depot load

It's possible the Lamborghini Gallardo would have had an even grander reputation as an everyday exotic if more people had used it to tow trailers and lug home-renovation materials from store to workshop. That's what Canadian channel Canal Vie did to promote its new renovation show, strapping a couple of two-by-fours and a roll of insulation to the roof, and hooking up a trailer to the back of a second-generation Gallardo. The promotion had its intended effect. How could it not? People stare at a Gallardo even when it isn't hauling. With 398 foot-pounds of torque at its disposal, we wonder if you could slip a fifth-wheel on it...

Lamborghini Hurac?n configurator is ready for your Italian fantasies

The Lamborghini Huracán might be one of the most anticipated cars to come out of Sant'Agata since the launch of its predecessor, the Gallardo. While we're stuck waiting to drive the V10-powered, all-wheel-drive Huracán, we can at least play around with the all-new configurator, which has just gone live.
Now, in terms of other online builders, the Huracán's is rather light. Tweakable features are limited to exterior and interior colors, wheel designs, caliper colors and a few other smaller items. There are also no prices listed, although this is hardly unusual for exotic configurators (Aston Martin, Bentley, Ferrari and Rolls-Royce all leave pricing info off their configurators).
Despite being rather low on stuff to do, designing one's personalized Lamborghini will always remain a pleasant means of whiling away a slow day at work. Hop over to Lamborghini's website and have a look.