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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Hurac?n configurator is ready for your Italian fantasies

The Lamborghini Huracán might be one of the most anticipated cars to come out of Sant'Agata since the launch of its predecessor, the Gallardo. While we're stuck waiting to drive the V10-powered, all-wheel-drive Huracán, we can at least play around with the all-new configurator, which has just gone live.
Now, in terms of other online builders, the Huracán's is rather light. Tweakable features are limited to exterior and interior colors, wheel designs, caliper colors and a few other smaller items. There are also no prices listed, although this is hardly unusual for exotic configurators (Aston Martin, Bentley, Ferrari and Rolls-Royce all leave pricing info off their configurators).
Despite being rather low on stuff to do, designing one's personalized Lamborghini will always remain a pleasant means of whiling away a slow day at work. Hop over to Lamborghini's website and have a look.

Ukrainian man turns Eclipse into quasi-Reventon

The Mitsubishi Eclipse may very well be the Pontiac Fiero of our time. Whereas the old Poncho formerly served as the go-to platform for every Ferrari and Lamborghini replica gone awry, the Eclipse seems to have usurped that crown in the modern age. Need an example? Look no further than this crafty Eclipse owner from Ukraine recently uncovered by our friends at EnglishRussia.com. Using nothing but some very impressive fabrication skills, some sheet metal and his ingenuity, the guy turned his budget Japanese cruiser into an homage to the Lamborghini Reventon.
Sure, the proportions are a little off. And yes, the front end looks a bit wonky, but the finished product is better than we could manage. Besides, this project turned out far cleaner than other Lamborghini tributes we've seen. You can head over to EnglishRussia.com for a closer look at the build process. You'll be amazed.