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The Lamborghini Urus is the ultimate super-SUV, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment is necessary to enter or win this sweepstakes. See official rules on Omaze. The stats: 641 horsepower. 0–60 in just over 3 seconds. A top speed of 190 miles per hour. All of those sound impressive in a performance car, but in a five-seat SUV, theyÂ’re bonkers. That kind of performance is what you get when youÂ’re behind the wheel of the 2021 Lamborghini Urus. Normally one of these super-SUVs will cost you right around a quarter of a million dollars, but for those of us who donÂ’t have that kind of cash, just head on over to Omaze, where theyÂ’re giving away a Urus, along with $20,000 in cash, with all taxes and delivery fees covered. Win a 2021 Lamborghini Urus and $20,000 - Enter at Omaze HereÂ’s what we said about the Urus when we first got behind the wheel: “With a full day of track, street and dirt driving ahead of us, our first impressions arrive hard and fast at the 2.54-mile Vallelunga circuit near Rome. It feels strange to sit behind the wheel of a Lamborghini with a turbocharged V8 and room for five, but the whip-like acceleration from a standstill leaves you neck-strained and satisfied. This thing is wickedly quick, with a claimed 0-to-62-mph time of 3.6 seconds. It might be quicker than that in the real world. That's speedier than a Gallardo, which isn't saddled with a 4,843-pound curb weight. Drop the car's numerical mass from your mind, and Urus also feels shockingly nimble in corners. Aided by active roll stabilization, an air suspension system that can lower the car up to 1.6 inches, active damping, torque vectoring, and sticky Pirelli Corsa rubber, the Urus manages to dance its way breezily through corners despite its relative heft. The standard 10-piston carbon ceramic brakes deliver phenomenal stopping power, though it sometimes felt like there was some additional brake assist that was boosting the slowdown efforts, making it difficult to finely modulate brake release during corner entry. “Dip the throttle and 641 horsepower and 627 pound-feet of torque gets laid down with a whole lot of help from the computers; there are some tight corners at Vallelunga that would have yielded understeer from a more analog vehicle, but the Urus's all-wheel drive, four-wheel steering and torque vectoring enable a point-and-shoot approach at the track.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Richard Hammond helps terminally ill girl live pink Lamborghini dream

Emilia Palmer, an eight-year-old from Kimbolton, Herefordshire in England's West Midlands, suffers from a rare lung illness, requiring her to constantly be on oxygen. She made a request through Rays of Sunshine, which is like the Make-A-Wish Foundation, to get a ride in a pink Lamborghini, driven by everyone's favorite Hamster, Richard Hammond. And last Sunday, she got to do just that, escaping from her hospital just long enough to stop home and get a surprise visit.
Within days of receiving Emilia's wish, Rays of Sunshine found someone willing to donate a Lamborghini Aventador Roadster, and let the charity get it resprayed in an eye-searing, matte pink. The charity also managed to get Hammond to fly in for a personal visit with Emilia.
You can take a look at video of the meeting down below. You can also click over to Rays of Sunshine's website and donate, so that they can continue granting wishes for terminally ill children across the UK. Now, if you'll excuse us, we need to step away and get all this dust out of our eyes.