2024 Lamborghini Urus S Sport Utility 4d on 2040-cars

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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini Aventador SV clocks sub 7 minute Nurburgring lap

The list of cars that have lapped the Nurburgring in under seven minutes is about as short as the ride heights on the supercars of which it's composed. There's the Radical SR8 (that's just barely street-legal), there are hybrid hypercars like the Porsche 918 Spyder and McLaren P1, and now there's one more in the Lamborghini Aventador LP750-4 SV. Lambo unveiled its latest Superveloce in Geneva just a couple of months ago, boasting an upgraded version of its free-revving V12, unburdened by 110 pounds of excess weight and fitted with enhanced equipment. The result of all these improvements is 740 horsepower, 509 pound-feet of torque, a 2.8-second 0-62 time, a top speed of 217 miles per hour and a Nordschleife lap time of 6:59.73. No turborchargers, no hybrid assist, no type certification or regulatory loopholes. Just an old-fashioned twelve-cylinder supercar doing what it does best, and trouncing just about everything else in the process. The lap time was clocked during development tests for the Lambo's P Zero Corsa tires, and appears to have been run with a roll cage in place, but we don't know if there were any other modifications carried out (or for that matter if the time was verified by any external authority). The timing of this video's release comes right on the heels of Seat having claimed the lap record for wagons and both the 24-Hour and World Touring Car Championship races taking place at the Green Hell this weekend.

Performance doesn't matter anymore, it's all about the feel

We've just had a week of supercars and high-end EVs revealed. Many of them boast outrageous performance specs. There were multiple vehicles with horsepower in the four-figure range, and not just sports cars, but SUVs with 0-60 mph times under 3.5 seconds. And it's not just a rarified set of supercar builders, comparatively small tuners are also building this stuff. Going fast is easy nowadays and getting easier. So what will distinguish the greats from the wannabes? It's all about how a car feels. This may seem obvious. "Of course it matters that a car should have good steering feel and a playful chassis!" you say. "Why are you being paid for this stuff?" But a lot of automakers have missed the memo. This past week I spent some time in a BMW M4 Competition convertible, and it's a perfect example of prioritizing performance over experience. It boggles my mind how a company can create such dead and disconnected steering; the weight never changes, there's no feel whatsoever. The chassis is inflappable, but to a fault, because it doesn't feel like anything you're doing is difficult or exciting. The car is astoundingly fast and capable, but it feels less like driving a car and more like tapping in a heading on the Enterprise-D. I also happened to drive something of comparable performance that was much more enjoyable: a Mercedes-AMG GT. It was a basic model with the Stealth Edition blackout package, and even though it had a twin-turbo V8 instead of a six-cylinder, it only made 20 more horsepower. The power wasn't the big differentiator, it was (say it with me) the feel. While not the best example, the steering builds resistance as you dial in lock, giving you a better idea of what's happening up front. Pulses and vibrations come back to you as you move over bumpy pavement in corners. The chassis isn't quite as buttoned down, either, providing a little bit of body roll that tells you you're pushing it. It's also easier to feel when the car is wanting to understeer or oversteer, and how your throttle and steering inputs are affecting it. The whole thing is much more involving, exciting and fun. 2021 Mercedes-AMG GT Stealth Edition View 8 Photos That's also to say nothing of the Merc's sounds. That V8 is maybe not the best sounding engine, but its urgent churn through the opened-up exhaust gets your heart racing. It also seems like it's vibrating the whole cabin, so you feel it as much as you hear it.