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2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.

2015 Lamborghini Huracan LP 610-4 Review

For seven years, Lamborghini sold the Gallardo alongside the Audi R8. And despite sharing more with the Audi than most Italians would like to admit, the Gallardo was a true Lamborghini. Meanwhile the Audi R8 was every bit the stoic German. How did the Gallardo do it? Emotional distance. As cliche as it sounds, the Lamborghini felt more temperamental, although not always in a good way. That fiery disposition made it salacious at mere idle and a baying brute at the limit. The Gallardo's successor, the Huracan, incredibly is even closer to the R8 under the skin, but is galaxies apart from the Audi in terms of impression and intent. The R8 already has a reputation as an everyday supercar, faster than a speeding bullet, able to carry small groceries in a single trunk. With the Huracan, we wanted to find out if it offers the same benefits without dampening that scalding Italian attitude. That difference from old to new starts with subtlety: the Huracan's "dynamic wedge" shape doesn't boast; there isn't a single clingy component demanding your attention. The package fits together so well that you can't just look at one thing, you have to look at everything. There are details atop details, from the Y-shaped LED daytime lamps to the side glass that tucks into the body like an alien canopy. The designers worked to build in enough downforce that the Huracan wouldn't need active or moving aerodynamic devices. So whereas the Gallardo Superleggera looked good with a wing, putting such spoilage on a non-competition Huracan should incur one of those NHTSA-sized, $14,000-a-day fines. There are some hitches to just getting in and driving. There's no reflexive ease to the start and transmission procedures. We always need to remind ourselves of the steps to the dance and "Oh, that's right, pull this for Reverse." Lamborghini changed the shape of the Audi buttons lining the waterfall console, but it looks too close to the A4. The Italians also carried over that funky two-step process of pushing a button and turning a knob to control fan speed. The Huracan ditches Audi's stalks on the steering column by placing buttons on the wheel. The result is fiddly, but okay. It's a fine office, though. The cabin trim feels like eight different shades of Black Hole, and you sit so close to the ground that Lamborghini should offer a bucket-and-pulley system on the options list. The seats are firm and supportive where they need to be, and comfortable everywhere.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.