2022 Lamborghini Urus on 2040-cars

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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini Aventador LP 700-4 Roadster priced from $441,600 for US

European pricing for the 2013 Lamborghini Aventador LP700-4 Roadster was released when the model was officially introduced early this week, but we had to wait a few extra days to see how much customers over here should expect to pay for the topless supercar. Now, Lamborghini has announced that US-bound versions of its new roadster will run $441,600, which doesn't include the $3,700 gas-guzzler tax, meaning the Aventador Roadster will wear a base MSRP of at least $445,300.
As a refresher, this new roadster is a topless version of the 700-horsepower, all-wheel-drive Aventador, and it features a two-piece removable top made of carbon fiber (each weighing in at around 13 pounds) that can be stored in the front trunk. Performance figures include a 0-60 time of under three seconds and a top speed of 217 miles per hour. Lamborghini is currently taking orders for the Aventador Roadster with the car set to go on sale next summer.

2016 Lamborghini Aventador LP 750-4 Superveloce First Drive [w/video]

I'm not as fast as Peter Muller. The chief driving instructor for one of the most revered exotic car companies in the world can turn in lap times that would shame my best efforts, all while giving me notes over the radio and steering with one hand. He's quick. And still, I kept catching him, even slowing down for him, on the fast, sweeping Turn 3 at Circuit de Catalunya. On Muller's advice I held a mid-track position just past the halfway point of the corner, then tightening towards a very late apex and flat out acceleration into a short straight section. Muller was leading a $1.5-million pack of Lamborghini Aventador LP 750-4 Superveloce supercars, and driving the standard Aventador himself. Forget that the SV has added nearly 50 horsepower and dropped around 110 pounds versus the 'base' model; those are just numbers. The SV makes a hack like me as quick as Lamborghini's top trainer, for at least one glorious corner. This is a special car. It's hard to describe Lamborghini's 6.5-liter V12 masterpiece without using indulgent language. But it's the reworking of this massive engine that starts to explain my Turn 3 pace. The engine drives an impressive set of output and performance figures: 740 horsepower (the eponymous "750" figure of the model name is a metric horsepower quote), 509 pound-feet of torque, 0 to 62 miles per hour in a scorching 2.8 seconds, and a top speed in excess of 217 mph. Lamborghini president Stephan Winkelmann says the use of naturally aspirated engines is "part of our DNA." That dedication makes for a powerful differentiator in our current turbo-sodden area, and a magical experience in the case of the SV. The added output and "enriched torque curve" have been achieved by way of revised variable valve timing and intake, as well as a new lightweight exhaust system. Power comes on with authority even under a few thousand revs, and rises maniacally as long as you're inclined to keep the accelerator pegged. The V12 spins freely and fast, hammering home the need for a ultra-responsive transmission with each run up to the redline. Of course, the bellow of the car is such that I hardly needed the gear indicator on the digital tach to tell me when to shift. The V12 sounds luscious at low speeds, angry at full throttle, and absolutely murderous approaching the 8,500-rpm cutoff. Unless you're deaf you'll quickly learn when to pull on the shift paddle, while keeping your eyes on the blurring road.