2022 Lamborghini Urus on 2040-cars

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Former Ferrari F1 chief could be new Lamborghini CEO

The word on the street in Bologna is that Lamborghini is in for a changing of the guard. Current CEO Stephan Winkelmann is tipped to step down after 14 years at the helm in Sant'Agata, likely to move to another role at Audi. And in his place, the German automaker is anticipated to appoint Stefano Domenicali. Domenicali was formerly the head of Scuderia Ferrari, rising through the ranks at Maranello to succeed Jean Todt as team principal in 2008. He resigned in 2014 to be replaced first by Ferrari US chief Marco Mattiacci and then by Marlboro man Maurizio Arrivabene as the team has struggled to find its form again. Shortly after leaving Maranello, Domenicali took up a new position at Audi, where he was rumored to be working on the company's anticipated foray into Formula One with Red Bull. But after that program was shut down in the wake of the diesel emissions scandal, Domenicali is now tipped to move back to Italy to take over the supercar business. Stefano would be the second Domenicali to head an Italian performance brand under the VW/Audi umbrella, joining Ducati CEO Claudio Domenicali (they not believed to be related). The move would also be a particularly emphatic gesture to Sergio Marchionne. The Fiat Chrysler Automobiles chief has previously lost top lieutenants to Volkswagen, most notably Luca de Meo, who headed up VW brand's passenger car marketing department before taking over at Seat. While previous Ferrari chiefs Todt and Montezemolo came up through the racing department, Marchionne assumed the chairmanship in Maranello and brought in outside talent instead. Meanwhile Winkelmann has been in charge of Lamborghini since 2005, when he was appointed by Audi to run the company it had just acquired a few years prior. Under the tenure of the German-Italian executive, Lamborghini sales have risen from 1,600 units per year to over 2,500 last year. The introduction of the forthcoming Urus crossover, birthed under Winkelmann's leadership, is expected to more than double that overall figure. Given his success in transforming Lamborghini, it isn't likely that the Volkswagen Group will simply show Winkelmann the door. Word has it that he'll receive another posting at Audi, potentially taking over the growing Quattro GmbH division in Neckarsulm. The division is responsible for all of Audi's RS models as well as the R8 – the latter of which Audi sells as many units as the entire Lamborghini division does in a year.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini reveals Asterion LPI 910-4 hybrid hypercar concept

There are automakers that roll out concept cars regularly as a matter of course, and there are those that rarely do. Lamborghini falls squarely in the latter category, which makes the vehicle you see here - revealed just a day before the Paris Motor Show - such a rare treat.
It's called the Lamborghini Asterion LPI 910-4, and if you're familiar with Sant'Agata nomenclature, you're probably already picking apart its specs based on those letters and numbers: LP for longitudinal posterior, telling you this is, like all other contemporary Raging Bulls, a mid-engined supercar. 910 tells you how much metric horsepower it packs. The 4 tells you it's all-wheel drive. But along with the name Asterion, borrowed from a mythical minotaur (a hybrid man-bull, for those unschooled in Greek mythology), it's the letter I - standing for "Ibrido" - which speaks of the novelty of this concept.
That's right, you're looking at the first gasoline-electric hybrid Lamborghini. A plug-in hybrid, in fact, that can travel 31 miles on electricity alone. The powertrain combines the 5.2-liter V10 and seven-speed DSG from the Huracán (good for 610 metric horsepower) to a trio of electric motors (good for another 300) to bring total output up to a claimed 910 - equivalent to 897 hp by our standards - assuming all four motors are running at peak output at the same time. That makes it the most powerful Lamborghini we've ever seen, and puts it in league with the McLaren P1 and LaFerrari. The result is a 0-62 time quoted at three seconds flat and a top speed of 199 miles per hour, or up to 78 mph in pure electric mode.