2021 Lamborghini Urus Sport Utility 4d on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Rolls-Royce, Lamborghini utilities await approval from German parents [w/poll]

A cursory look at the top of the automobile market would suggest that the world's carmakers are gunning it full steam ahead into a new stratosphere of ultra-luxury and high-performance utility vehicles. After all, companies like Bentley and Maserati are preparing to launch their very first crossovers, while established players like Mercedes-Benz and Land Rover keep producing ever more expensive sport-utes of their own. But that's not the case across the board.
Rolls-Royce, for example, has yet to receive the green light to start working on its proposed CUV project. Though the dimensions of its sedans may already eclipse those of some crossovers, this would be the first time that Goodwood would produce a utility of its own. But while the British automaker's financial performance may have earned it a degree of autonomy, the final call may still come down to parent company BMW, which just might be waiting to see how Bentley fares with its upcoming crossover - and how much money it brings in to the Volkswagen Group - before deciding on whether or not it should proceed.
However, Rolls-Royce may not be alone in waiting for its German parent company to approve its high-priced ute. It's been two and a half years since we first laid eyes on the Lamborghini Urus (pictured), but the Italian automaker reportedly has not yet received approval from its parent company Audi and the greater Volkswagen Group to proceed with development and production. Envisioned to share its platform with the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and the production version of the Bentley EXP 9 F concept, the high-riding Lamborghini was originally set to reach production as the marque's third model line in 2017. But while Audi drags its feet - potentially waiting to see how the Bentley version pans out - the Urus' launch keeps getting pushed back, if it's ever to be made at all.

Lamborghini shows off beautifully restored 350 GT

It might not look much like Lamborghini's latest creations, such as the Aventador S, but this gorgeous grand tourer is a very important model in the company's history: its first production car. And this is an early one, one of the first 15 examples to roll off the line. It's getting some attention at the Retromobile Show in Paris thanks to its full restoration by Lamborghini's in-house restoration arm, Polo Storico. Polo Storico is a little like the Heritage divisions of Jaguar and Land Rover, and similar divisions at Mercedes-Benz, Porsche, and others. The unit, based in Sant'Agata, gives customers the opportunity to have their classic Lamborghinis restored by the company's expert staff. It is, as you might imagine, expensive. Polo Storico has previously restored a Miura, an LM002, and a Countach. This particular 350 GT is chassis No. 0121, and it received 1,150 hours worth of bodywork and 780 hours of mechanical restoration – in particular, the cooling system for the 3.5-liter V12 was thoroughly checked over. The car was repainted with an original-type paint, and recreation Pirelli Cinturato tires were fitted to match what the car originally had. It'll be on display in Paris if you're in the neighborhood. Related Video: