2023 Lamborghini Urus Performante Low Miles Msrp 335k Performante on 2040-cars

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Translogic 152: Lamborghini Huracan LP 610-4

Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a 610-horsepower V10 to help Huracán surpass its predecessor, Lamborghini's best-selling Gallardo? Watch now to find out.

Lamborghini Urus Superveloce on the table, Asterion off

Last year Lamborghini revealed the Asterion concept at the Paris Motor Show, showcasing a new design on the surface and hybrid technology underneath. Months later, the possibility of the Asterion entering production was still reportedly on the table, but at this point the Bolognese automaker has other priorities. The company is in the midst of a massive expansion of its production facilities that will not only see it generating its own power, but also adding a new assembly line to double its output with an entirely new model. That, of course, will take the form of a crossover closely previewed by the Urus concept of 2012. But the initial version might only be the tip of the proverbial iceberg. Although additional body-styles might not suit the Urus as well as it would have the Estoque (had Lamborghini gone with the four-door, front-engined sedan design instead of the crossover), the Urus could lead to a range of engine specs and orientations. "We have more than enough ideas, but it is too early to confirm anything," Lamborghini chief Stephan Winkelmann told Autocar. "All options are possible, and we will work on evaluating them in the run-up to launch. If our customers want to see something, we'll do our best to meet their needs." Considering what Lamborghini has done with its supercars, we could see an even higher-output, more performance-focused version to follow – like the latest Superveloce version of the Aventador (soon to be applied to the Aventador roadster, as well). Theoretically, that could be an Urus SV. Though the Huracan has so far (aside from racing versions) only been shown in its initial form, the preceding Gallardo resulted in more model variants than we'd care to count. In addition to a possible hybrid version, the Urus (or whatever it's ultimately called in production form) could lead to an ultra-luxury version at the other end of the spectrum. What's clear is that the Urus program is going to keep Lamborghini busy for some time to come. And while we're expecting more versions of the Huracan to follow in due course, the possibility of putting the Asterion (or some version thereof) into production as well is apparently off the table for the time being. Considering that by the time it reaches production, it will have been a good six years since the Raging Bull marque first showcased the Urus concept, the Asterion could be kept on the back burner for several more years to come.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.