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Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.

Wild one-off Lamborghini Sogna for sale at $3M [w/videos]

The Lamborghini Countach was the dream car for many teens and pre-teens in the 1980s, but at least one Japanese man thought there was room for improvement. As the story goes, Ryoji Yamazaki had a dream of a supercar as a 13-year-old, and at the age of 41, he used his design studio, Art & Tech, to create the Sogna in 1991.
Yamazaki unveiled the Sogna at the 1991 Geneva Motor Show as a rebodied Countach with intentions of selling it in limited production, but thankfully - or sadly, depending how you look at it - the $1.6 million (1991 price) coachbuilt supercar never made it into production. The Geneva show car was a rolling chassis, and the only other example that was produced was a fully operational version, shown above, which was unveiled at the 1994 Essen Motor Show. This car from Essen is now listed for sale on James Edition for 2.38 million euros, or around $3.25 million USD.
With its oddball styling and kiwi green paint, the Sogna was likely doomed from the start, but it still boasts the Countach's full powertrain including the 448-horsepower, 5.2-liter V12 and a claimed top speed of 186 miles per hour. Check out more images of the 1994 Sogna at James Edition and Enmann, and we also found a couple videos, which are posted below, of the car's early development.

Lamborghini Huracan Performante's active aero is the secret to its speed

The most revolutionary real technology at this year's Geneva Motor Show didn't look like it on the show stand. If you squint at the Lamborghini Huracan Performante, it merely looks like a Huracan with a big wing. Up close, you can see the fractal texture of the forged-composite aerodynamic add-ons, but that still doesn't tell you why this car is so special. Lamborghini calls it Aerodinamica Lamborghini Attiva (ALA), or active aerodynamics. This is one of the biggest keys to the Performante's claimed production-car record lap time at the Nurburgring Nordschleife of 6 minutes, 52.01 seconds. The Huracan Performante's number is not without controversy, but I personally care very little about the obsessive phallic-measuring contests that are 'Ring lap times. What's fascinating about the Performante is that, if the lap time is even close to legitimate, it shows that ALA is a major step forward in automotive performance. More than just lap times, the Huracan Performante is an example of why Lamborghini remains special in a world of democratized performance. We sat down to discuss this with Lamborghini's Research and Development Director, Maurizio Reggiani. And one last note on the lap time: Reggiani says with the same temperature and exclusive access to a dry track, "that in this average of speed we can repeat, repeat, repeat, repeat." In previous conversations, Reggiani said that the key difference in performance would come not from horsepower, but weight reduction. For Lamborghini, that means plenty of carbon fiber. But the newest Huracan is not a Superleggera, the old title for the hardcore variant. "Superleggera is too much an objective, a description. Performante is really the DNA of the car. In Italian, Performante means really the best performance," he said. Reggiani continues, "Nothing happened by chance. It's really a building-block approach where you say this can give this contribution, this can give that. Where can you improve something and what is needed to improve something?" That brought them to the active aerodynamics solution, which channels air to stall the front or rear aero elements of the car to change the downforce and drag. Reggiani says, "This can be achieved only with a system that is really light, [has] fast responsiveness. Based on this ...