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Discussion Topics for Autoblog Podcast Episode #323
Lamborghini Veneno

Lamborghini Super Trofeo series will rent you a race car for $35k, all expenses included

Racing isn't cheap. The cars often command six-figure price sums, race teams don't work for free and then you have to get the car to races while feeding it an endless supply of tires. It's no surprise then that owning a race team is a multimillion-dollar affair, but Lamborghini and its North American Blancpain Super Trofeo series is a new way for licensed racers to get behind the wheel of a racecar for a much lower price.
As a part of the single-make series, Lamborghini will supply racers with everything you need for competition - including a race-spec Gallardo LP 570-4 Super Trofeo - as well as a trackside hospitality experience... all for a relatively affordable $35,000 per race weekend. Of course, not just anyone with a spare $35,000 can hop behind the wheel and hit the track. Lamborghini says that all drivers must have an FIA-accredited racing license for the International Motor Sport Association category with a "C" or "D" rating.
When it comes to the actual racing, there will be two 60-minute practice sessions, 40 minutes of qualifying and two 50-minute races, meaning that these cars might be the most expensive rental cars ever at $8,700 per hour. In its inaugural season, the Super Trofeo will run in conjunction with two Grand-Am races, two America Le Mans Series races, an IMSA race in Canada and finally an IndyCar race weekend in California.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.