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Drive shows how Lamborghini LP750-4 SV hits 217 mph

No matter how you look at it, the Lamborghini Aventador LP750-4 SV is an absolutely astonishing automobile. Imagining more performance than the standard Aventador is difficult by itself, but company's engineers are able to boost power by almost 50 horsepower to 740 ponies, and copious carbon fiber body parts trim 110 pounds from the scales. We also already know that this limited model offers the spectacular ability to race around the Nurburgring in just less than seven minutes. Now in a sponsored video about Lambo, the brand's research and development boss Maurizio Reggiani is poetically telling Drive what goes into crafting such a special machine. According to Reggiani, the whole point of the SV is to make any driver feel like a hero behind the wheel. The model's abilities should let a person reach their own limits well before the coupe ever nears its own. That massive performance envelope then pushes the coupe's owners to keep getting better. While Reggiani beautifully expresses the passion behind engineering the Aventador SV, the real thrill in this clip is seeing and hearing the coupe snake around the Catalunya circuit. The 6.5-liter V12 makes a symphony of exquisite sounds around the Spanish track. Best of all, the closer the revs get to the 8,500-rpm redline the more that the engine lets out that rapturous wail. This is a video where you should turn the volume up and enjoy.

Lamborghini Aventador LP 750-4 SV retails for nearly $500k

Nobody ever said that buying a new Lamborghini would be an inexpensive proposition, but if the ~$200k sticker price on a new Huracan strikes you as high enough, you're don't even want to know how much the Raging Bull's new flagship costs. Presented this weekend for the first time in North America at the Amelia Island Concours d'Elegance, the new Aventador LP 750-4 SV will set American customers back an eye-watering $485,900. Add to that the $3,700 gas-guzzler tax and $3,495 destination charge and you're looking at $493,095. That's just $6,905 short of half a million, and even that will disappear pretty quickly once you factor in all the gasoline and rubber you'll be burning through if you do right by the beast and actually drive it... not to mention insurance. That makes the new SuperVeloce nearly $100k more expensive than the Aventador coupe on which it's based, but hardly the costliest Lambo to date. That honor would go to the Veneno, which cost around $4 million. The half-million sticker price nets a twelve-cylinder supercar with 740 horsepower on tap, a 0-62 time quoted at 2.8 seconds and a top speed pegged at 217 miles per hour, making it one of the fastest cars money can buy – a stacking up rather well against hypercars like the Koenigsegg Agera, Pagani Huayra and Bugatti Veyron that cost many times more than the Aventador SV. Related Video:

We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.