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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Lamborghini Huracan Superleggera tests new wheels for a dash through the snow

The top-end Lamborghini Huracan Superleggera was caught testing in the snow this week. While most of the car looks similar to the test vehicles seen at the Nurburgring, there are a few differences. Most notably with the wheels. This is the first time we've seen a Huracan with these spindly five-spoke wheels, which look sharp, and are probably lightweight. They also wear bright red center-locking wheel nuts. This is a distinct difference from earlier prototypes that wore conventional wheels with five lug nuts. As for the rest of the car, there isn't much new to report. The large front and rear vents and rear diffuser remain the same, as do the relocated exhaust and giant rear wing. What is a bit odd is that this winter tester appears to be missing the deep chin spoiler and side scoops of the Nurburgring cars. We assume these pieces were removed only on this test car, since even the standard Huracans feature the large side scoops. Lamborghini probably removed these bits of body work to avoid damaging them in deep snow. When the Superleggera is finally unveiled to the public, we expect it will likely have at least 611 horsepower, like that of the Super Trofeo race car. This would also make sense since the standard model already makes 602 horsepower, so an extra nine shouldn't be a stretch. The Superleggera will also bring the total model count for the Huracan to five, now that the company has revealed the rear-drive LP580-2 convertible. Considering the fact that the previous head of Lamborghini hinted there might be a total of five models, there probably won't be any other Huracan variants coming. Related Video: