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Lamborghini Aventador LP 720-4 50 Anniversario is one helluva birthday present

While most 50th birthday parties include wacky and at least somewhat offensive gag gifts, Lamborghini will be celebrating its first 50 years with some incredibly exciting machines. Aside from the Veneno, the Italian automaker will also commemorate its first half century with new versions of the Aventador and Gallardo, which will both be on display at the Shanghai Motor Show.
The special Gallardo LP 560-2 50 Anniversario is a Gallardo with a unique paint scheme, a transparent engine cover and a few carbon fiber parts from the Superleggera, but the Aventador LP 720-4 50 Anniversario is where you'll find the true party favor. Confirming what leaked out earlier in the week, the Aventador LP 720-4 50 Anniversario squeezes an extra 20 horsepower from its 6.5-liter V12 compared to the "base" Aventador LP 700-4, which is accomplished with different engine tuning.
If the Aventador wasn't already flashy enough for you, the 50 Anniversario gets painted up in a two-tone paint job with a bright yellow Giallo Maggio exterior color over matte black for the lower portions of the car, along with gloss-black wheels. Lamborghini chose yellow because it has been the most popular color for its cars since the Miura. As for unique styling elements, the Aventador LP 720-4 50 Anniversario gets a revised front end with an extended splitter and bigger air intakes, and the rear fascia has been completely redesigned for better aerodynamics and engine ventilation.

Zagato rolls out second Lamborghini 5-95 in yellow

Unless you live in one of the supercar capitals of the world, seeing a Lamborghini on the street is a rare opportunity. Even the Gallardo, of which Lamborghini produced over 14,000 to go down as the most prolific Raging Bull in the marque's history, is still far from an everyday sight. But at the Concorso d'Eleganza Villa d'Este a few months ago – just shortly after the reveal of the new Huracan – Zagato presented an even more exotic version of the Gallardo. It's called the 5-95, and if features substantially overhauled coachwork that contemporizes the Raptor concept which the two Italian firms presented at the Geneva Motor Show in 1996. Rumors immediately began to circulate that Zagato would build a short run of these rebodied Gallardos, and here we have the evidence: the second 5-95, pictured at the Zagato factory in Milan. Wearing a more Lamborghini-like pearl yellow paintjob, this second of five 5-95s said to be in the pipeline looks more akin to the Cala concept of 1995 designed by Giorgetto Giugiaro at Italdesign. There's no telling who the customer is or how much he paid to get his hands on this rare bull, but you can bet it cost considerably more than a Gallardo or Huracan, even with the premiums customers are said to be paying for them these days.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.