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Lamborghini Urus pair completes 4,000-mile trip across Japan

Two Lamborghini Urus crossovers have completed a month-long journey across Japan. Conceived as a marketing stunt, the pair traveled over 4,000 miles, collecting some truly breathtaking scenery along the way. The idea of a long-distance drive to promote a new vehicle has been a long-held tradition in Japan. It was a much bigger achievement back in the 1960s, when Japan's expressway system was just getting underway. Many local roads were still rough, and it was considered uncommon for cars to drive all-out at high speeds for sustained lengths of time. Nowadays, it's not particularly difficult for any modern car to complete such treks, especially when you're talking about a 641-horsepower, 626-pound-foot luxury SUV. In fact, it must be quite the exercise in restraint in modulating the 4.0-liter V8, capable of a 190 mph top speed, since the highest speed limit in Japan is about 75 mph and speed cameras are everywhere. Still, it was a chance for Lamborghini to capture some beautiful photos along the way. The Urus almost looks out of place against ancient shrines and lush bamboo forests. They even paused to shoot at Himeji Castle in Bizen City and Shirakawa village in Gifu Prefecture, both UNESCO World Heritage sites. From snowy mountains to rocky coastlines, cherry blossom-lined avenues to massive steel bridges connecting Japan's islands, the variation in backdrops is something to behold. The two Urus vehicles used in the trip were finished in Giallo Inti (yellow) and Blu Astraeus (dark blue), both featuring a customizable Lamborghini paint option called Pearl Capsule. Created by Lamborghini’s Centro Stile design department, it basically adds a black finish to the roof, spoiler and front air dam. Cabin-wise, Pearl Capsule adds two-tone coloring, hexagon stitching on the seats with carbon fiber and black anodized aluminum details throughout the interior. The option can also be paired with Arancio Borealis (orange) and Verde Mantis (green) exterior colors. The trip started in far western Japan on the island of Kyushu, then traced the country's northern coast along the Sea of Japan up to the northernmost island of Hokkaido. Then it snaked down the Pacific coast to its final destination of Tokyo. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Urus Performante First Drive Review: The Lambo SUV gets more Lambo

COPENHAGEN, Denmark – If youÂ’ve followed the automotive industry for long enough, you likely remember when SUVs made by companies known for low-slung sports cars were the subject of controversial headlines. Fast-forward to 2023, and the controversial has become commonplace. Massive people-movers with supercar-like power are the status quo in the luxury segment, they usually outsell their more poster-friendly stablemates by a wide margin, and many of the companies who arenÂ’t already on this bandwagon are looking for a place to jump on. Unveiled in 2017, the Lamborghini Urus has amassed a significant following (itÂ’s the Italian brandÂ’s best-seller) and a growing list of rivals that includes the Aston Martin DBX. While itÂ’s no longer the newest kid on the block, it recently received a round of updates and gained a range-topping Performante variant. “We got a lot of new customers with the Urus,” said Luca Pacini, LamborghiniÂ’s head of R&D strategy and projects coordination. “WeÂ’re happy that people recognize the Lamborghini brand in it, and we decided to characterize it even more by offering a wider range that stretches from comfort to performance — performance is LamborghiniÂ’s DNA, after all. This caters to the demands of our customers.” Releasing a sportier Urus makes perfect sense since sister company Bentley and rival Aston Martin both offer higher-spec variants of their SUVs. Still, calling it “Performante” is a bold move because Lamborghini has historically reserved this nameplate for hardcore evolutions of its V10-powered models. ItÂ’s not merely a marketing pirouette: the Pikes Peak record-setting Urus Performante stands out from the Urus S with a specific body kit that includes a redesigned front splitter and a reasonably subtle roof-mounted spoiler. Lamborghini claims these updates contribute to a not-insignificant 8% increase in downforce. Carbon fiber parts (like the vented hood) and a titanium exhaust system designed by Akrapovic help make the Performante about 104 pounds lighter than the Urus S, though it nonetheless tips the scale at approximately 4,740 pounds. Light? Well Â… yes, kind of. Although the uber-Urus weighs about twice as much as a new Mazda MX-5 Miata, none of the models it competes against qualify for the “lightweight” label. AstonÂ’s DBX 707 checks in at 4,940 pounds and every Bentayga variant weighs more than 5,000. Chassis changes are part of the Performante treatment as well.

Lamborghini Concept S up for auction in New York

Reach back a decade into your supercar memory banks and you may recall that in 2005, Lamborghini rolled in to the Geneva Motor Show with a dramatic Gallardo speedster concept. That was the Concept S, designed by Luc Donckerwolke long before he shifted over to (and subsequently left) the Bentley design department. It packed all the cutting-edge angular design of the Gallardo coupe that had just debuted the year before, but predated the emergence of the Gallardo Spyder that followed the next. The Concept S featured more radical bodywork that bisected the open cockpit, with a pair of low-profile wind deflectors instead of a single-frame windshield. Sort of like the Aventador J concept from a few years ago, but in a more compact (and relatively more stylistically restrained) form. The original show car wasn't a runner, but it proved such a hit that Lamborghini made a second one – this time fully functional with V10 power – and brought it to Pebble Beach that summer. The static model is still on display at the Lamborghini Museum in Sant'Agata, and we took our time ogling it while in town for the opening of the new Trigeneration plant last week, but the runner was sold to a private collector, and now it's set to cross the auction block as part of RM Sotheby's upcoming sale in Manhattan. The auction house expects that it'll fetch between $2.4 and 3 million, and given this particular model's rarity, we don't doubt it'll command every penny, if not more. After all, the Veneno went for more than that, and as scarce as that crazy hypercar was (and remains still), between the coupes and roadsters, Lambo made a baker's dozen of those. In fact, the Concept S stands to set a new record for the highest amount ever paid for a Lamborghini at auction, which according to Sports Car Market was set in 2009 when a Reventon sold online for $2.5 million. The Reventon was a more dramatically styled version of the Murcielago and precursor of the Aventador, of which 21 were made. So just imagine how much collectors might prove willing to spend on the one-of-a-kind Concept S.