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Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini Gallardo successor to rock us like a Huracan?

Lamborghini is expected to drop the sheet on its replacement for the Gallardo later this month (think of it as an automotive Festivus gift), which means that speculation on the new supercar's looks and performance is reaching a fever pitch. While the discussion centers on powertrains, though, we're overlooking something equally important - the car's name.
We've been operating under the impression that it would be named Cabrera, after the Detroit Tigers eight-time All-Star and Triple-Crown-winning first baseman a famous line a fighting bulls, as per Lamborghini tradition. Now comes word that Lambo might be moving away from the bovine nomenclature, based on a 2012 trademark filing for the name Huracan. (Of course, it's entirely possible that Lambo historians will dig up some dusty lineage on a fighting bull with a breezy name).
That's left some wondering if the collective auto industry has it wrong. As AutoExpress points out, though, the Huracan trademark was filed at the same time the Italian brand registered the "Urus" name for its SUV concept. During that filing, Lambo also registered the name "Deimos," so really, this should all be taken with a grain of salt.