2005 Lamborghini Murcielago Base Coupe 2-door 6.2l on 2040-cars

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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Italdesign Giugiaro Parcour Concept

Coachbuilt Italian Finery Rides High In The Mediterranean
Apparently, the appropriate gift to give for the 45th anniversary of almost anything is a blue sapphire stone. I cannot imagine Autoblog readers craving a story about that, so I'm glad that Italdesign Giugiaro spared me that gig and instead created this truly interesting Parcour concept to mark its 45th anniversary.
Parcour is named after the generally urban activity of French origin (spelled "parkour"), of throwing one's (presumably) agile body off walls and railings in an anti-gravity freestyle momentum ballet. This sometimes ends up being broadcast on YouTube, particularly to show a parkour session gone horribly wrong, with the star taking a metal banister in the cojones or receiving a fetching bouquet of twisted fingers. Clearly design boss at Giugiaro, Fabrizio Giugiaro (son of legend Giorgetto), and his squad had more coordinated good parkour-ing in mind when they let me drive their cool creation on the island of Sardinia. (I live not far away, so it's a one-hour flight with the herds on a low-cost airline.)

Lamborghini Aventador LP 750-4 SV retails for nearly $500k

Nobody ever said that buying a new Lamborghini would be an inexpensive proposition, but if the ~$200k sticker price on a new Huracan strikes you as high enough, you're don't even want to know how much the Raging Bull's new flagship costs. Presented this weekend for the first time in North America at the Amelia Island Concours d'Elegance, the new Aventador LP 750-4 SV will set American customers back an eye-watering $485,900. Add to that the $3,700 gas-guzzler tax and $3,495 destination charge and you're looking at $493,095. That's just $6,905 short of half a million, and even that will disappear pretty quickly once you factor in all the gasoline and rubber you'll be burning through if you do right by the beast and actually drive it... not to mention insurance. That makes the new SuperVeloce nearly $100k more expensive than the Aventador coupe on which it's based, but hardly the costliest Lambo to date. That honor would go to the Veneno, which cost around $4 million. The half-million sticker price nets a twelve-cylinder supercar with 740 horsepower on tap, a 0-62 time quoted at 2.8 seconds and a top speed pegged at 217 miles per hour, making it one of the fastest cars money can buy – a stacking up rather well against hypercars like the Koenigsegg Agera, Pagani Huayra and Bugatti Veyron that cost many times more than the Aventador SV. Related Video: