2004 Lamborghini Murcielago on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Ukrainian man turns Eclipse into quasi-Reventon

The Mitsubishi Eclipse may very well be the Pontiac Fiero of our time. Whereas the old Poncho formerly served as the go-to platform for every Ferrari and Lamborghini replica gone awry, the Eclipse seems to have usurped that crown in the modern age. Need an example? Look no further than this crafty Eclipse owner from Ukraine recently uncovered by our friends at EnglishRussia.com. Using nothing but some very impressive fabrication skills, some sheet metal and his ingenuity, the guy turned his budget Japanese cruiser into an homage to the Lamborghini Reventon.
Sure, the proportions are a little off. And yes, the front end looks a bit wonky, but the finished product is better than we could manage. Besides, this project turned out far cleaner than other Lamborghini tributes we've seen. You can head over to EnglishRussia.com for a closer look at the build process. You'll be amazed.

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.