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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Lamborghini's path to the future is paved with forged composites

As far back as 1983, Lamborghini has been researching carbon fiber for automotive use. The automaker felt confident enough in its ability to work with the high-tech material in 1985 that a team led by Maurizio Reggiani, now the Lamborghini Board Member in charge of Research and Development, crafted a revolutionary Countach with a chassis made almost entirely of hand-laid carbon fiber. The result was spectacular in that the car's chassis weighed about half of its all-metal counterpart. It turned out that first foray into carbon fiber was just as spectacular when it was finally tested for crashworthiness, but in a completely different way. Catastrophic would be an appropriate word, according to Paolo Feraboli, who now leads Lambo's brand-new Advanced Composite Structures Laboratory in Seattle, Washington. Proving how far Lamborghini has come since that ill-fated carbon-fiber Countach Evoluzione, Feraboli told us during the ACSL's grand opening that today's Aventador, which boasts a high-tech carbon chassis, aced its very first crash test in 2009. Chalk that success up to high-tech computer modeling and the practical application of lessons learned over several decades of trial and error. The dull red monocoque of that crashed Aventador now hangs on the wall at the ACSL like a functional piece of art, a reminder of Lamborghini's cutting-edge milestones of the past. Lamborghini's future will be hewn from what the company calls forged composites. First seen on the stunning Sesto Elemento Concept from the 2010 Paris Motor Show, the patented carbon-forging process forgoes hand-laid sheets, injected resins, and high-heat autoclaves. Instead, wads of randomly oriented carbon fibers that sort of resemble the kind of dough you'd use to make pasta undergo a three-minute press inside a mold. The resulting parts are just as strong as other carbon-fiber bits, but can be mass-produced at a fraction of the cost. While it's true that cost is often a secondary consideration for high-end supercars, it's still relevant. By reducing the cost and increasing the scale of composite pieces, Lamborghini can then afford to spend more money on other parts of the car. It's not just body panels and chassis components that Lamborghini thinks it can build using forged composite technology. The Sesto Elemento featured forged-composite suspension control arms that haven't yet made it into production, but probably will soon.