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Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.

Lamborghini's Huracan quicker than its costlier Aventador?

Car and Driver threw a leg over the Lamborghini Huracán and rode it hard all around the 16-turn Circuito Internationale Nardò, next to the banked oval that's brought us many a top-speed video. On the way to discovering the bull calf sweetly eclipses the Gallardo it replaces, CD also discovered that - comparing their own tests - it is faster from zero to 60 miles per hour than its paterfamilias, the Aventador.
Now, we should all know that 0-60 tests are an imprecise discipline, but CD's Eric Tingwall torched the sprint in the Huracán in 2.5 seconds - yes, faster than a whole lot of other very expensive super-coupes. In the magazine's last instrumented test of the Aventador Aaron Robinson ran 3.0 seconds, and for more Aventador perspective we can compare Motor Trend's 2.8 seconds, also scored at Nardo, Road & Track at 2.7 seconds and Lamborghini's estimated 0-62 mph time of 2.9 seconds. Any way you chop that up, 2.5 seconds beats it. A bit of a shock, then: Lamborghini lists the Huracán's 0-62 mph time as 3.2 seconds.
We'll get a more precise idea of the discrepancy when more tests come online, but for the moment - and in this one respect - we've got the $241,945, 602-horsepower Huracán showing its angry backside to the $397,500, 691-hp Aventador. Even if it remains true, though, we're not sure it matters; in a figurative case of Predator versus Alien, it's arguable that the only way to be wrong is not to own one.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: