2020 Lamborghini Huracan Evo Spyder on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.

2015 Lamborghini Hurac?n LP 610-4

It was probably the best headache I've ever had in my life. A spicy combination of Lamborghini's superlative new 2015 Huracán LP 610-4, fast-as-you-can-drive laps of the tricky Ascari race circuit, 80 kilometers of the Ronda Road and a healthy dose of southern Spanish sun had left me with a bit of a pounder. That cocktail of speed and noise had also granted me one of the best days of driving in my life.
As an encore to Gallardo, the single most successful Lamborghini model in history, and following on the heels of the most profitable era the company has ever known, the stakes for this Huracán could hardly be higher. What's more, considering that stablemate Avendator hasn't exactly come in for universal praise (despite its unquestionable commercial success), I flew to Spain with a small pit of doubt in my generally buoyant heart. Could Huracán possibly let me down?
It could, maybe. But it didn't. This is a car that most assuredly lives up to the hype, and is fully worthy of wearing the crown won for it by the outgoing Gallardo. Sorry for the spoiler.