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Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Instructor's death at Disney racetrack 3rd in past year [w/video]

For his 24th birthday, TaVon Watson wanted a thrill ride, so he headed to the Exotic Driving Experience track at Walt Disney World. With instructor Gary Terry by his side, Watson raced a Lamborghini around the one-mile course until he lost control of the sports car and slammed into a guardrail. Terry, 36, was killed. "It's not the kid's fault. It's a freak thing that happened," said Timothy Horvath, a Terry family friend. As for Terry, "if he thought he was in any danger, he wouldn't have done it." It was at least the third death in the past year at speedways in the US that allow customers to get behind the wheel of a fast car. Last September, an Indiana man was killed in a crash at the Rusty Wallace Driving Experience at Kentucky Speedway, and a New Jersey woman died at the Wall Stadium Speedway in New Jersey. Watson had paid under $400 for the chance to drive the Lamborghini Gallardo LP570-4 Superleggera, which sells for around $240,000. He failed to maneuver the high-powered vehicle through the course while driving about 100 miles per hour, and the passenger side struck the guardrail, according to the Florida Highway Patrol. Terry died at the scene. Watson was treated at a hospital and released. Both Watson and Terry were wearing helmets and lap and shoulder belts, said Sgt. Kim Montes, a spokeswoman for the Florida Highway Patrol. Watson doesn't face any traffic charges since the accident took place on a closed track, and there are no indications he was doing anything criminal, authorities said. Investigators from the federal Occupational Safety and Health Administration are looking into what happened. OSHA spokesman Lindsay Williams said the agency hadn't previously investigated Petty Holdings, the company that operates the track. Terry was a former racecar driver and was also senior operations manager at the tourist attraction. Working there was his "dream job," Horvath said. Watson, a hotel bellhop, didn't respond to emails or an inquiry via Facebook. He didn't have a phone listing. On his LinkedIn profile, he described himself as self-motivated, professionally mannered, humble and "a very quick learner." He told authorities he had been at the Exotic Driving Experience before. A spokeswoman for Petty Holdings wouldn't comment on whether the Lamborghini had any special safety devices like those provided in a driver's ed car, and Montes said investigators had yet to examine the Lamborghini.