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Ducati Streetfighter V4 Lamborghini is a two-wheeled Italian mashup

Ducati has revealed its new two-wheeled mashup with parent manufacturer Lamborghini. The Ducati Streetfighter V4 Lamborghini follows in the footsteps of the 1260 Diavel, this time drawing on the Huracan STO, bringing together two Italian icons with common stylistic elements for a limited run of bikes designed for those who need as many romantic ponies as possible in their garage.  For the latest tie-up, Ducati says it applied its well-known “Fight Formula” to the existing Panigale V4 S (the latest Streetfighter makes 208 horsepower and 90 pound feet of torque) and then took it a step further, integrating styling elements that are "unmistakably Lamborghini." Depending on which generation of Lamborghini you grew up with, that could mean just about anything. Remember the '80s? Like, all of them? But in this case, Ducati and Lamborghini settled on a mix of modern styling and heritage inspiration.  Just about every part on the bike was at least breathed on if not outright redesigned. From the wheels, which are bespoke to this model, to the fender design meant to evoke the STO's air intakes, virtually everything you see is unique. Many of the smaller bits are made from carbon fiber (including the tail, tank cover and toe caps) and the STO emblem is displayed subtly (believe it or not) on its flanks.  The livery includes the #63 (as on the Diavel) in a nod to the year of Automobili Lamborghini's founding. That's also the number Ducati used to determine the number of units it would produce: divide 630 by 10 and voila. Ducati says it will also offer an even more-limited series of one-off designs for (you guessed it!) 63 lucky Lamborghini customers who will get the opportunity to match their bikes to their existing (or forthcoming) cars.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dax Shephard, Lamborghini Super Trofeo racer?

Dax Shepard is no Paul Newman, nor even Patrick Dempsey, but he has a pretty cool gig mixed with plenty of acting and racing. While you might know him from Hollywood comedies like Employee of the Month and Hit & Run, the Michigan native now seems to be dabbling in road racing after competing in the Lamborghini Blancpain Super Trofeo North America, and to celebrate, Lamborghini has issued a new short video introducing Shepard and kicking off its new pro-am racing series.
Like many kids of the '70s and early '80s, Shepard's love of cars can be traced back to a Lamborghini Countach, and, fittingly, his first time road racing in a car happened to be in a Lamborghini - an experience he comically suggests would be like another sort of "first time" with Selma Hayek. In addition a few chuckles, the video posted below also gives us some of our first racing footage of the Super Trofeo North America's opening weekend at Lime Rock in early July, in which Shepard grabbed a third-place finish.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.