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The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Lambo to mark founder's birth with limited-run supercar in Geneva

Lamborghini has something special planned for the Geneva Motor Show in March. That much we knew already, but now new details have come to light. They look rather promising, if you're into the whole limited-edition supercar thing. Contrary to prior expectations, Sant'Agata's latest won't be a one-off concept like the Egoista or the Aventador J, but will be produced in a limited run of 20 examples. In that respect it looks poised to follow in the footsteps of the Veneno and Sesto Elemento. The model is tipped to be called the Centenario, and will be presented on the occasion of the 100th anniversary of company founder Ferruccio Lamborghini's birth. The tractor mogul turned supercar-maker was born on April 28, 1916, and died on February 20, 1993, at the age of 76, leaving behind him quite a legacy – and a company that has changed hands more times than an aging baseball player. According to Auto Express, which spoke with Lambo CEO Stephan Winkelmann recently about the project, the Centanario (or whatever it's ultimately called) will wear much more subtle bodywork than extreme creations like the Veneno. That could appear more in line with the styling of the Asterion concept showcased last year in Paris. It may also feature some manner of hybrid powertrain, but will likely adopt the 6.5-liter V12 from the Aventador in some state of tune.